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Showing posts from August, 2011

Is There a Place For Creativity, Fun and Games in Market Research?

When you think of creativity, fun and games, I'm willing to bet that "market research" isn't the first phrase that comes to mind.  But not if you're Betty Adamou, the editor of  Survey Analytics newest blog, GameAccess.

Betty is the CEO of Research Through Gaming.  When she's not speaking or writing on the topic of gamification, she's developing game mechanics that help respondents have a better experience taking surveys.

I don't know much about Gamification besides what I'd read in the book Reality is Broken, so I was eager to see what I could learn from Betty on the topic.  I'd read some of her posts and found them really interesting and informative and I wanted to see what else I could learn from her.

Gamification was new to Betty too.  Well, it's new to most people, but after Betty did some research on the topic for a research paper that she later presented at the CASRO conference, she knew that she had found a deep connection between two…

MicroPanel - Points are now configurable

We've added in some more configuration options in MicroPanel to give administrators more power to configure their communities :

Rewards & Points Configurable:

This requirement is especially valid in cases where public policy and gov. folks are running panels for research. Typically most regulatory environments like state and federal government rules prevent agencies from "compensating" respondents for their opinions. Of course this is subject to interpretation, but none-the-less this poses a challenge in some cases when you don't want to issue points for surveys. With MicroPanel, we added in an option to disable (or enable) points for your panel:

REI - Using QR Codes for Surveys

Spotted in Seattle - Well the home of REI. QR Code based feedback gathering:

A Crowdsourcing InfoGraphic

We've been talking about crowd sourcing here for quite a while -- and if you're not using IdeaScale, Survey Analytics crowd sourcing tool, then seeing this infographic may just inspire you.



This conversation has been going on for a while - here are just a few articles that we've written in the past:

Crowdsourcing isn't just for market research, it's good PR
Related articles

What Is Crowdsourcing? (smallbusinessmavericks.com)
Can crowdsourcing work to save SMEs cash? (premierlinedirect.co.uk)

Use These Market Research Tools and Tips to Build Loyalty and Love With Customers

In a recent article, one of my favorite marketing minds, Drew McLellan talks about having a Love Relationship with your customer.  This philosophy goes along with Tim Sanders' classic Love is the Killer App and a myriad other articles extolling the virtues of loving your customer.

Quite frankly, it's easy to talk about loving your customer -- I've done it myself on numerous occasions.  What isn't quite as easy is setting up a system to make them feel loved and to build that loyal profitable relationship.  Loving people in your personal life is one thing and creating a systemic way to generate a loving relationship with hundreds or even thousands of customers requires a little something more.

As anyone who has ever been in a love relationship that has lasted more than thirty days can tell you -- it takes some dedication and work to make love happen.  Long lasting and fulfilling love (whether it's with your soul mate or thousands of customers) doesn't just drop in …

Food for Thought: This Week's Hot Market Research Discussions and Trends

To get your week humming and excite the coffee break conversation, here are some of the hottest trends and topics being discussed in market research.

Panel are HOT.  Panel management is becoming increasingly important AND a lot easier to do.  Join the Survey Analytics team and learn how to set up a research panel in 30 minutes or less.  REGISTER HERE

Data and privacy.  Look for more conversations about data and privacy in the months to come.  To whet your appetite, Brian Terran from Research gets the ball rolling with a terrific intro and summary to data privacy conversations that will be held Monday, August 22, 2011.  Head over to the Greenbook Blog to register.

Zuberance, the new software that allows companies to manage their customer advocates. introduces Zuberance as a way for companies to enhance their customer satisfaction and customer engagement.  If you or your organization have been looking for ways to light a fire under those customers who are your biggest fants, th…

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able to use that research in a variety of ways --  call it recycling or re-purposing -- they might be able to justify those projects.

She goes on to give several examples that inlcude:

YouTube Video of the BART seat lab surveys
Blog post about survey results from Word of Mouth Association WOMMA

 Other Ways to Use Market Research as Part of Your Offering
Christine's article got me thinking that many businesses see market research as an expense rather than a revenue generator,  There is an opportunity to "spin" your research projects or design them in such a way that they provide industry insights and information that your customers may want to gain access to.
If you participate in industrial markets that include highly engineered technical pro…

How the iPad Helps Market Researchers’ Efficiency and the Environment

Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released the iPad Environmental Report. I always wonder what the environmental impact of my gadgets have. Are they better or worse on the environment? Can we recycle more parts of electronics or is it better to use pen, pencils, paper, ...? To summarize what iPad's carbon emissions is in comparison to paper books, the equation breaks down to:

1 iPad = 17.4 physical paper books
1 iPad = infinite paper, pens, pencils, ...

In market research, by using an iPad to administer surveys, there is an obvious reduction of resources. An important purpose the majority of companies share, is to show the necessity of environmental protection. We're seeing many companies making use of mobile device applications and saving the resources that were once used by these companies.

The iPad is free of BFRs, BFR, arsenic, and mercury, which basically means brominated flame retardants -&g…

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I'd share with you this week:

Market Research University Recordings are Available

Over at Research Access, they held an all day program called Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU.

In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session:

Diane Hagglund, of Dimensional Research, has shared fantastic B2B project management insights here: LINK.
Michaela Mora, of Relevant Insights, has shared a generous post on her market research project management tips: LINK
Greg Timpany has provided a script of his tweets, here: LINK.

Be sure to avail yourselves of their expertise! This is terrific material, and could be of use t…

How the iPad Helps Market Researchers’ Efficiency and the Environment

Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released the iPad Environmental Report. I always wonder what the environmental impact of my gadgets have. Are they better or worse on the environment? Can we recycle more parts of electronics or is it better to use pen, pencils, paper, ...? To summarize what iPad's carbon emissions is in comparison to paper books, the equation breaks down to:

1 iPad = 17.4 physical paper books
1 iPad = infinite paper, pens, pencils, ...

In market research, by using an iPad to administer surveys, there is an obvious reduction of resources. An important purpose the majority of companies share, is to show the necessity of environmental protection. We're seeing many companies making use of mobile device applications and saving the resources that were once used by these companies.

The iPad is free of BFRs, BFR, arsenic, and mercury, which basically means brominated flame retardants -&g…

How the iPad Helps Market Researchers' Efficiency and the Environment

Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released the iPad Environmental Report. I always wonder what the environmental impact of my gadgets have. Are they better or worse on the environment? Can we recycle more parts of electronics or is it better to use pen, pencils, paper, ...? To summarize what iPad's carbon emissions is in comparison to paper books, the equation breaks down to:

1 iPad = 17.4 physical paper books
1 iPad = infinite paper, pens, pencils, ...

In market research, by using an iPad to administer surveys, there is an obvious reduction of resources. An important purpose the majority of companies share, is to show the necessity of environmental protection. We're seeing many companies making use of mobile device applications and saving the resources that were once used by these companies.

The iPad is free of BFRs, BFR, arsenic, and mercury, which basically means brominated flame retardants -&g…

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011

8:00 AM PST

Click here to sign up now

Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it's too difficult to learn, It's too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel,  implementing your own panel management solution doesn't have to be difficult and require 2-3 months of set-up time to get started. The webinar "How To Set Up a Panel Management Solution in 30 Minutes" will help familiarize you with the following:

-Trends & Advantages of creating and managing your own panel solution

-How to get started : 5-point focus to kick off your panel solution

- Customized site behavior: Get Your panel & Panel Portal the way you want it to

- Profiling Surveys: Capturing panel info while you ask questions in your survey

-What Are Knowledge Bank Questions: How to Implem…

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011

8:00 AM PST

Click here to sign up now

Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it's too difficult to learn, It's too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel, implementing your own panel management solution doesn't have to be difficult and require 2-3 months of set-up time to get started. The webinar "How To Set Up a Panel Management Solution in 30 Minutes" will help familiarize you with the following:

-Trends & Advantages of creating and managing your own panel solution

-How to get started : 5-point focus to kick off your panel solution

- Customized site behavior: Get Your panel & Panel Portal the way you want it to

- Profiling Surveys: Capturing panel info while you ask questions in your survey

-What Are Knowledge Bank Questions: How to Impleme…

Free Webinar Wed 8/24/11 @ 8AM PST: How To Create Your Own Panel Management Solution in 30 Minutes

Wednesday August 24th, 2011

8:00 AM PST

Click here to sign up now

Panel management solutions are popping up everywhere for companies to explore. The main objectives to getting started is that it's too difficult to learn, It's too time consuming, or it requires to much dependent on the software company and slowing down the panel debut. With SurveyAnalytics solution, MicroPanel, implementing your own panel management solution doesn't have to be difficult and require 2-3 months of set-up time to get started. The webinar "How To Set Up a Panel Management Solution in 30 Minutes" will help familiarize you with the following:

-Trends & Advantages of creating and managing your own panel solution

-How to get started : 5-point focus to kick off your panel solution

- Customized site behavior: Get Your panel & Panel Portal the way you want it to

- Profiling Surveys: Capturing panel info while you ask questions in your survey

-What Are Knowledge Bank Questions: How to Impleme…

How to Become an Authority in Your Industry

It's more important than ever to become an authority in your industry.  You may think that the market is overcrowded, but don't be fooled.  Most people assume that you have to be an author, self-employed or a CEO to be seen as an authority.

Nothing could be further from the truth.  In fact, with the job market being what it is -- your chances of landing that dream position may hinge on how you are perceived in the industry.  Any company would be happy to build its own credibility by having the industry authority as part if their team.

In a recent article on the AMEX Open Forum, I discuss fourteen ways that you can build your authority and become an influencer in your industry -- pay special attention to item #12 and see how research plays an important role:

You may already be an influencer and not even know it – in which case, the steps I’m going to describe here will catapult you into stardom (maybe not, but they will help).  And if you’re not an influencer, but would like to be…

How to Use Surveys to Generate Leads and Customers at Trade Shows

So, you're going to a trade show.  That usually involves sitting down and brainstorming ways to bring qualified leads to your booth and converting them into profitable customers.

Here is a quick check list that you can use to make sure that you're covering all your bases to get the most customer conversations out of your trade show events.

One of the most obvious materials you will need for everything on this list is the trade show web site and list of attendees.  You'll also want to be sure that you can get either a mailing list of the attendees or that you will be able to reach the attendees via email - either the show gives you this list or you give them the information that you'd like to send.

Focus on your sales and marketing goals.  The very first thing is to define what goals you're after.  It doesn't always have to be about gathering leads.   Here are a few sample objectives:

Get face to face time with the following clients that we only know via email.  You…

We Don't Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little

Do you remember back in the day when Pee-Wee Herman would get a "secret word" from Conky? In the 80's, Conky was a masterpiece of technology and Pee-Wee was a tech-savvy guy, surrounded by cool gadgets and gizmos. Turns out, Pee-Wee's still showing off his love of technology, and he still hangs with his old crew. These days, Conky still gives a "secret word" each day, but now he's sending it to Pee-Wee's iPad! **SCREAM**

The way that we've come to know how surveys are created, administered, and reporting can be broken down into a few very basic steps. Let's break these steps down and compare this OLD process to a TECHNOLOGICALLY ADVANCED process:

1) Create A Survey For A Research Purpose

SCENARIO: Let's say a company wants to do research. Well, first thing that needs to be done is figuring out the questions. All right, questions figured out.

OLD: Ok, so we know the questions we want to ask. Now we'll go ahead and enter each question into…

We Don't Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little

Do you remember back in the day when Pee-Wee Herman would get a "secret word" from Conky? In the 80's, Conky was a masterpiece of technology and Pee-Wee was a tech-savvy guy, surrounded by cool gadgets and gizmos. Turns out, Pee-Wee's still showing off his love of technology, and he still hangs with his old crew. These days, Conky still gives a "secret word" each day, but now he's sending it to Pee-Wee's iPad! **SCREAM**

The way that we've come to know how surveys are created, administered, and reporting can be broken down into a few very basic steps. Let's break these steps down and compare this OLD process to a TECHNOLOGICALLY ADVANCED process:

1) Create A Survey For A Research Purpose

SCENARIO: Let's say a company wants to do research. Well, first thing that needs to be done is figuring out the questions. All right, questions figured out.

OLD: Ok, so we know the questions we want to ask. Now we'll go ahead and enter each question into…

We Don't Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little

Do you remember back in the day when Pee-Wee Herman would get a "secret word" from Conky? In the 80's, Conky was a masterpiece of technology and Pee-Wee was a tech-savvy guy, surrounded by cool gadgets and gizmos. Turns out, Pee-Wee's still showing off his love of technology, and he still hangs with his old crew. These days, Conky still gives a "secret word" each day, but now he's sending it to Pee-Wee's iPad! **SCREAM**

The way that we've come to know how surveys are created, administered, and reporting can be broken down into a few very basic steps. Let's break these steps down and compare this OLD process to a TECHNOLOGICALLY ADVANCED process:

1) Create A Survey For A Research Purpose

SCENARIO: Let's say a company wants to do research. Well, first thing that needs to be done is figuring out the questions. All right, questions figured out.

OLD: Ok, so we know the questions we want to ask. Now we'll go ahead and enter each question into…