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Showing posts from April, 2013

Education Hour: 15 Ways to Improve Survey Programming Efficiency

Survey Analytics is pleased to announce "Education Hour," a new monthly online/webinar series for those using the Survey Analytics Enterprise Research Platform. The goal behind Education Hour is to offer a unique training session on the topics that you choose. Education hour is driven by customer feedback and we will be sending surveys each month to gauge future training topics. Our first session, "15 Ways to Improve Survey Programming Efficiency," is scheduled for Tuesday April 30, 2013 at 1PM EST being presented by Survey Analytics VP of Client Services Esther LaVielle. 

In this Education Hour, you can expect to learn shortcuts and save the overall time it takes to program a survey. These tips from Survey Analytics have proven success, with some clients saving 20-30% of the time it takes to program a survey. It is important to catch programming mistakes early and prior to deployment of a survey. These tips will assure your survey is setup right, and help you rea…

Upcoming Webinar: How to Use Geofencing in Mobile Surveys

Join us for this webinar Thursday, May 2, 2013 at 10am San Francisco time / 1pm New York time / 6pm London time (and Friday, May 3rd at 3:00am Sydney time).

What is Geofencing?
Geofencing is the ability to place a virtual fence around a geographic location such that when a mobile device enters the radius, a survey can be triggered. In this webinar you will learn how to use geolocation to make your surveys more powerful and reach a larger audience.

Today there are many applications that track location using GPS, Bluetooth, and Wi-Fi. Geofencing is a newer and better tool that allows companies to send targeted alerts to opted in mobile devices to consumers in a specific barrier. Geofencing can trigger a survey to consumers at the location you desire.  
Using geofencing and geo-targeted messages, you can be more effective and likely see consumers will take action. Using an opt-in audience in combination with location gives you the power to drive more consumers in. A great way to use geofe…

How to do Ad Testing on Tablets and Smartphones: A Webinar Replay

In our latest webinar, we demonstrated how to conduct ad testing, and specifically how you can do ad testing on tablets and smartphones. Learn the traditional ways of testing ads and get introduced new ways to test ads on your mobile devices.  Advertising today is more innovative and risk taking than ever before. It is important to collect data and make sure that you are sending the right message to the right demographic in advertising. Taking your ad testing mobile can help you achieve this and have better insights on how to effectively advertise.

Up until recently there were limitations to testing ads on mobile devices. You may be asking yourself questions such as - Why test ads on mobile devices? Why not test ads the way it is already being done? A lot has changed in the past several years, and mobile devices are a huge part of our lives day in and day out.  With ad testing on tablets and smartphones, you can test the reaction to advertising in the moment and collect feedback from…

The Benefits of Conjoint Segmentation in Product Development

Conjoint analysis is a popular method used to direct and optimize product or brand development. Values that are analyzed through conjoint are attributes such as price, color, guarantee, environmental impact, reliability, ingredients, taste, feel, and more. The results from thorough conjoint analysis allow companies to predict product performance in areas that were not tested.

Did you know Survey Analytics has a conjoint segmentation feature that is fast, easy to use, and provides a graphical representation of your data collected? Conjoint segmentation allows you to divide a market or sample into groups with similar values i.e. males or females and compare their results. Segmenting the sample or market helps target the direction for product development, where you rank among the competition, and pricing strategies. You can easily set up your segmentation values and enjoy the powerful reporting and analytics tools. The data you collect can be downloaded in Excel/CSV or HTML format.


When Your Unfinished Ads Fly Free

When it comes to ad testing, security is critical. Companies usually try lots of different concepts before they settle on the “real” advertisement. But if an unfinished ad is inadvertently released publicly, it can be a public relations disaster.

Ford Motor Company recently had such a crisis. As reported in the Sydney Morning Herald, some offensive ads created by an ad agency were leaked, leading to an apology by the car giant.

According to the Herald, “One drawing features Paris Hilton with reality television counterparts Khloe, Kourtney and Kim Kardashian, who are tied up and bound while they squeeze into the back of the car. In a second drawing, former Italian Prime Minister Silvio Berlusconi poses with three scantily clad women who are similarly bound and tied.”

We do not condone these ads in any way. But this public relations crisis underscores the point that security is key when it comes to ads that are still in development.

Heretofore most ad testing has been done in-person, an…