Friday, July 24, 2015

SurveyAnalytics Maintenance - Friday, July 31st 2015



The Survey Analytics Infrastructure team is working on optimizing our databases. As part of these optimizations the site will require a downtime of approximately 3 hours.



This update will take place at approximately 8:30 PM Pacific Daylight Time on Friday, 31st July 2015.

Thank you in advance for your patience.

Tuesday, May 12, 2015

Top 10 Benefits of an Online Community Panel for Small Businesses


Smart Insights recently released digital marketing statistics revealing almost three billion people around the world, 40% of the global population, are using the internet, one in three of all those living in developing countries. There are so many different ways that small businesses can take advantage of this vast internet audience and one of the best is through online community research panels.


Along with the continued growth and popularity of the internet is the prevalence of social media platforms. Think of an online community panel as a way of having your very own niche in this online universe whose users are networking on your behalf. In that regard, here are the top ten ways that successfully running one of these panels can benefit your small business:


#1 - Omnipresent and Available


Panel information, survey results, general discussions, opinions, feedback and suggestions are available 24/7 from almost anywhere in the world.


#2 - Interest and Investment


People who sign up to be on a panel will do so out of interest in the product or service and therefore they feel more invested in business itself.


#3 - Cheaper and Faster


Surveying this omnipresent audience is quicker and less expensive than traditional market research options getting responses in real time rather than waiting for polling results to arrive.


#4 - Care and Concern


The simple fact that your organization has an online panel shows both its members and other consumers that you care about their concerns, opinions, ideas and suggestions.


#5 - Promote and Support


Members of the panel community become an advocate for your brand by promoting and supporting your firm.


#6 - Improve and Inform


Having the panel discussions and information available to everyone on your company’s team helps them participate and stay more focused on improving customer service.


#7 - Trends and Attitudes


Online communities keep their fingers on the pulse of the internet and stay abreast of new trends, changing attitudes and behaviors that are immediately viewable without searching and scanning other relevant sites.


#8 - Awaiting and Engaged


Community members are more engaged and are generally awaiting the chance to participate in new surveys, offer their opinions and give their feedback on a new product or service.


#9 - Recognized and Unbiased


Since panel members are not overly compensated for their time and efforts other than some small incentives and rewards, the data and information they deliver is seen as more reliable and accurate.


#10 -  Past and Future


As the panel itself and its members continue to mature, you’ll have the ability to perform research and examine analytics on how any number of factors have changed over the years.


An online community panel is a very affordable option for many small businesses today. Even hiring a professional survey team is more reasonably priced than one might assume. Contact us today for information on how you can help your business better listen to their customers, learn from them, improve your products or services and continue to grow.

Tuesday, May 5, 2015

Make Your Employees Your Greatest Business Asset


Employees are valuable brand ambassadors and business assets, often the first connection that consumers make with your company. This vital first impression and continued relationship can have a huge impact on past, present and future customers. One unpleasant customer service experience can potentially spiral out of control and spread faster than a viral video on social media.

Friday, May 1, 2015

3 Hacks for Better Data Visualization


Information gathered from different types of surveys can be reborn into a number of visual methods that are more appealing and easier to digest by the reader. We’ll look at three different hacks showing ways we can turn information into images.

Tuesday, April 28, 2015

How to Optimize Omni-channel Engagement with Actionable Consumer Insights


Using all the channels at our disposal—mobile, social media, direct mail, television and more—marketers are reaching and succeeding with a specialized marketing strategy, Omnibus. Also known as Omni-channel marketing, this strategy seeks to provide consumers with the best possible shopping experience in a seamless process that can be found on e-commerce sites as well as brick and mortar store locations.
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