Friday, April 18, 2014

Top 5 Infographics of the Week: Guides to Gamification

Gamification has been a buzz word for the past year or so, and for good reason. In essence, gamification is the process of applying game-like thinking and game mechanics in a non-game setting. It appeals to our most basic desires - to compete, achieve, and win.

In the business world, this can be applied to a multitude of processes. Gamification has already proved itself to increase engagement, return on investment, improve problem solving and learning, and encourage creative thinking. In fact, in the next 4 years the gamification market is expected to grow by 11x, from $242 million to $2.8 billion. Take a look at the rest of these great infographics on how gamification is taking the world by storm.

Thursday, April 17, 2014

We Started in a Garage

Garage Where Survey Analytics Started in 2002
We recently saw a commercial by Cadillac about great companies like Amazon and Mattel that started in garages and it got us thinking about our humble beginnings. Back in 2002, we also started in a garage (pictured on the left) in Issaquah, Washington, a tiny suburb 30 minutes outside of Seattle where our HQ currently exists today.

In the spirit of honoring our roots, we've compiled a list of 4 great companies that also started in garages, complete with pictures of the actual homes they began in. Why? To remember that everything great starts from nothing.

Wednesday, April 16, 2014

Feature Spotlight: Badges

In this feature spotlight we are digging into badges. Badges have been used for years to illustrate someone earning a reward or unlocking an achievement. Used by many other companies, most famously by Foursquare, they indicate the attainment of a goal in either a game or a non-game setting. Psychologically, they can be very powerful. Badges can evoke engagement, increased competition, and incentivizes users to keep moving forward. In relation to surveys, this is very valuable. By rewarding participants with badges, it keeps them hungry for more. Take a look at the following slides to learn more about badges and see how easy they are to set up.

Tuesday, April 15, 2014

Beginner's Guide to Conjoint Analysis (with an Infographic!)

Conjoint analysis may be one of the most underrated and useful tools in market research, but people seem to shy away from it because of its seemingly complex design and methodology. The truth is that it's really not that difficult to understand, and once you can grasp it, conjoint can reveal valuable information for your business.

Here we are going to provide a high-level overview of conjoint analysis. We will go over what it is, the different types of conjoint, which one is right for you, and even provide a fun analogy with donuts. Make sure you check out the infographic for a nice summary of the information!

Monday, April 14, 2014

Product Release: Panel Access Code to Enable Mobile

All Survey Analytics panel customers can now take advantage of SurveySwipe at no additional cost. If you have a panel with us, you can create a panel access code and enable SurveySwipe in just minutes. We are all connected in many ways, and it is important to offer a mobile channel to reach your audience at their convenience. With this feature, you may begin encouraging panelists to download the SurveySwipe mobile application from the App Store or Google Play and receive your surveys in a mobile environment and engaging way. You simply have to provide the access code that you set for panelists to be entered right into your panel to begin taking surveys on the smartphone application.

Video: How to Setup a Panel Access Code to Enable SurveySwipe

Think of it as a cross-compatible communication of your panel between online and mobile. All information collected from panelists using SurveySwipe to respond is updated in real time and tracked to the panelist's user profiles. Existing panelists may login to your panel online or from their smartphones and the information populates across both platforms. SurveySwipe entails all of the same profiling features of your existing online panel and also opens the door for you to collect new, exciting mobile data. This includes geolocation tagging, passive data collection, and the ability to distrubute surveys conveniently through push notifications rather than relying on e-mail.

What Our Clients That Have Used SurveySwipe Are Saying...

"Great app for mobile market research! We had a food festival and wanted to have attendees download an app to give feedback and receive updates while on location. Surveyswipe was the perfect tool! We were able to get many users and they really enjoyed getting push notices of events happening and doing follow up surveys! Thank you Surveyswipe!!!" 

If you are interested in taking advantage of this feature and adding SurveySwipe capabilities to your existing panel and need assistance beyond the video provided above, please contact your dedicated Customer Success Team member or reach out to us at: We would be happy to share some additional best practices, guidelines and information for using SurveySwipe as an added value and convenient point of contact to your existing panel.

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