Wednesday, August 27, 2014

Your Most Frequently Asked TURF Analysis Questions Answered


TURF Analysis stands for Total Unduplicated Reach and Frequency. To break that down word by word, Total means complete or absolute, Unduplicated means it is unique, Reach is the number of people reached at least once and Frequency is the total number of times a person was reached. TURF came originally from the demand from marketing agencies and has since extended to products and service research. It helps you see what is optimal with different market potentials for products, services and content to offer.

The most recent Survey Analytics Webinar was The TURF Analysis Playbook, a 30 minute presentation or "drill" presented by our very own methodology expert and VP of Client Services Esther LaVielle. Over 100 research professionals joined us live for the presentation as Esther presented what TURF Analysis is and when and how you should apply it to your research efforts. In case you missed out, you can get the replay here. Following the presentation, some very great questions were asked by attendees and in case you checked out early, here are the answers! Continue reading to check out our all new guide to TURF Analysis enclosed after the Q&A too!

Friday, August 22, 2014

Top 5 Infographics of the Week: The iBeacon Opportunity

If you haven't heard the buzz about iBeacons by now, now is your chance to get up to speed. So what are they? iBeacons are Apple's version of low-energy bluetooth (BLE) enabled technology that transmit relevant signals to your smartphone. Simply put, apps installed on your iPhone "listen" for the signal transmitted by these beacons and respond accordingly when your phone comes into range. Let's see an example: say there is an iBeacon positioned inside a store. When you walk in with a suitable bluetooth-enabled device, you will receive a notification, survey, coupon, or other marketing message that is relevant to your shopping experience. They present a tremendous opportunity for marketing and advertising alike, but some consumers are hesitant because of privacy and security concerns. Take a look at these great infographics with everything you need to know about iBeacons.

Wednesday, August 20, 2014

What Browser Are You Running Survey Analytics On?

As we all know, a website is only as good as the browser you use to access it on. If you have been having any trouble accessing Survey Analytics, it may have to do with the browser you are using. In an effort to avoid any potential problems, we are showing you a chart of browsers that we support.

Here is a table of browser versions Survey Analytics currently supports:


Customer Success Tip: If you run into accessibility issues, make sure to check the browser version you are on and upgrade or select a different browser. Log out of the site, and clear your cookies and cache before logging in again. If you still run into issues contact your dedicated Customer Success Manager and we will work with you to resolve as quickly as possible.

NewMR Recap: What's Hot in Market Research



This morning we had the pleasure of sitting in on NewMR's lecture called "What's Hot in Market Research" presented by Ray Poynter of Vision Critical. A lot of times people ask, "What's going to be the next big thing in Market Research? What's going out of style? What can we expect in the next 5-10 years?" Today Ray addressed all these things and more. He went into what's hot, what's not so hot, what's going to be hot, as well as some speculations about what the future holds. We'll get right into it but first let us give a big thanks and shoutout to NewMR for allowing us to be the Platinum Sponsor for all events in 2014.

Sunday, August 17, 2014

4 Steps to Get the Most out of Points, Badges and Leaderboards


If you're anything like us, you may be curious about learning how to make your feedback initiatives more fun for the respondents in hopes to grow your community. Where should you even begin? Gamification is complicated, and we fully admit we have not mastered the subject just yet either. One thing we have learned however is that when it comes to gamification, there is no "one size fits all" strategy and like anything - you have to test it out, listen and make changes to improve. We think we may finally have the perfect combination of easy admin, surveys, analytics, engagement tools and the basic mechanics of gamification that can bring you the community growth that you're after.

I'm sure you have heard or seen somewhere by someone trying to sell you a service that gamification is easy. There are many PBL (Points, Badges and Leaderboard) solutions available to utilize for customers, employees and overall audience engagement. PBLs alone are not an entire gamification strategy. But if they are all you have - here are four steps you can take for making the most of them to create a more engaging user experience and get the best results. Plus we have included some examples of our all new badges that are also customizable to work for you in Survey Analytics on top of our pre-existing surveys, analytics, panel management and automated points and rewards system.

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