Monday, December 22, 2014

10 Tips For Effective Online Focus Groups


10 tips for Effective Online Focus Groups from Sarah Baughman

Here are 10 simple yet effective tips from Sarah Baughman, Ph. D from Virginia Tech, to consider the next time you run an online discussion group on Survey Analytics! With these tips, you can make organizing and and running an online focus group a big part of your community insights strategy.

If you need a moderator or help with recruitment, Survey Analytics offers moderation and recruitment solutions that will ensure your online discussions are well attended and filled with great qualitative data to analyze.

To learn more about the Community Insights Solution, CLICK HERE. 

Friday, December 19, 2014

Top 5 Infographics of the Week: Holiday Shopping & Marketing Trends

Happy Holidays from Survey Analytics! There's a good chance that by now your mind is already on a much needed Christmas vacation, but that's okay because we save the most easily digestible posts for Fridays. To get in the holiday spirit, we found five awesome infographics about holiday shopping and marketing trends for 2014. Did you know that the average shopper will do 44% of their holiday shopping online? Or, if you're like me, more like 80%. Furthermore, more and more of this online shopping is taking place on a smartphone. 25% of shoppers say that a mobile optimized website greatly impacts their decision about whether or not to shop there. According to this article by Criteo, mobile now accounts for 30% of eCommerce transactions globally. Keep reading to learn more about the sales and marketing trends of 2014 in the top 5 infographics of the week.

Friday, December 12, 2014

Top 5 Infographics of the Week: Location-Based Marketing Through Geofencing

What is geo-marketing? Put simply, geo-marketing is the integration of geographical intelligence into various aspects of marketing, sales, and distribution. In other words, it is the use of geolocation (geographic location) in the process of planning and implementing marketing activities. As the world changes and technology emerges, location-based analytics are becoming more important as we need to pay attention to the location of the consumer. The advent of smartphones is making this easier, thanks to location sharing application such as Yelp and Foursquare. Location-based marketing is seen every day, from ads on Google to "shop alerts" when to step inside a specific store's range. In fact the opportunities for marketing through geofencing are huge, and they continue to grow as time goes on.




Thursday, December 11, 2014

Feature Spotlight: Community Building in 6 Steps


Today's Feature Spotlight is about the six steps to getting your Online Community up and running. If you attended our webinar last week that aired on December 4, 2014, you may have heard some of this information. We thought it might be helpful for those interested in building and maintaining a community of their own to see the 6 steps to creating a beautifully stunning community portal that people want to join.

Tuesday, December 9, 2014

Webinar Q&A: Community Building Insights


First of all, we would like to thank everyone that attended our webinar last week on "The Building Blocks for Sustainable Research Communities" that aired on Thursday December 4, 2014. A special thanks goes out to all that presented: Ivana Taylor from DIY Marketers, Heather Carpenter from Pilot Media, John Johnson from Survey Analytics and Esther LaVielle from Survey Analytics for moderating. 

For those of you that wanted to attend but couldn't, you can view the slides and watch the replay here. At the end of the 30-minute session, we took some time to address any questions that came up during the presentation. Now we have compiled those questions for you to review here. As always, if you have any other questions, please do not hesitate to reach out. 

Q1: Why do you think communities is the x-factor solution people should adopt in 2015?

A1: Communities are so important, especially for businesses who audiences are not on social media, is because having a community is actually an asset. Think of each community member as an asset. Once you spend the time and money recruiting people into your community, that becomes a very important private and managed space that belongs to you. All the people you engage with on social media, don't belong to you, hence they are not your asset. They only become an asset once they give you their email and join your community. Once they've done this, that makes them yours, and that is extremely profitable.

Q2: I love the call of duty portal you showed. Can Survey Analytics help me build out a sweet looking portal like that?

A2: Absolutely! Survey Analytics has top-notch designers and programming team that can help you to build and theme your community to look any way you like to match your brand. We do love the fact that our tool is so easy to use so most people can get in there and make it look the way they want it, but we also realize that sometimes time is of the essence. So if you may need any assistance, we would be happy to help you customize this. 

Q3: What kind of differences have you seen when doing research with your communities vs. without a community?

A3: We recently sent out a survey directly into the public, without the help of our engaged community, and what we realized what tremendous. The dropout rates were very high, and you can tell that our open-ended questions were not taken as seriously. But when we actually use our community, they actually really like taking the surveys, they are very engaged, they like participating and feeling like they are helping our local businesses. 

Q4: How can communities be beneficial for loyalty programs?

A4: I think that the people that are in your community are already loyal. Where they can be very beneficial is by expanding your loyalty program. You want to leverage the people that are engaged by bringing friends along. Having a "refer-a-friend" program is a huge tool in this regard. I like to call these kind of people "sneezers". They love to participate and bring their friends along. If you think about the high cost of customer acquisition, having a hyper-engaged community can be worth much more with very little marketing budget involved.

Q5: What are best practices for persuading (in this example, Call of Duty players) to participate in your community?

A5: There are many different ways you can put together a strategy in terms of getting more members and persuading more members into your community. First, think of it as a campaign or a project. What I suggest is knowing what you want to do and how you want to roll our first. Look at the ways that you make influencers "sneezers", and then you bless them with rewards and incentives for doing that. Another important feature is a refer-a-friend program in which they get additional rewards for that. All in all, let others speak for you.

Q6: Can too much personalization become detrimental to your panel?

A6: Personalization is great, but I think too much can definitely confuse things. Sometimes I depend on the panelists to point out to me any errors that I may have made. But yeah, I think that it is important to find the right balance between showing them who you are via personalization and not being overly complicated or confusing in your design elements.


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