Thursday, March 26, 2015

How to Run a Successful Online Community

Online Community, Focus Group, Survey Analytics

The world of marketing can--at times--be defined by its apparent randomness. For an industry that is relied-upon so heavily for its insight, it might seem odd to the average Joe that much of what can be defined as “marketing success” is accomplished by trial and error.

Thursday, March 19, 2015

Easily Build a Better Product with a Conjoint Analysis Survey




As product mangers, market researchers and industrial designers develop innovative products that inspire and make us fall in love with a brand, narrowing down what is most important to their buyers is becoming top priority.   

Wednesday, March 18, 2015

Feature Spotlight: Scoring Logic To Implement Branching


Basics to implement scoring logic in survey

In our latest software release, Survey Analytics adds the flexibility to implement branching logic and direct the path of your respondent during the survey, based on the dynamic scoring. Depending upon the answers chosen, the dynamic score is calculated and you can direct respondents to different paths using the Scoring Logic. The real-time scoring logic offers more control, flexibility and ease to selectively display questions to the target group of respondents. This is one of the most useful way to implement branch logic when the question set needs to be displayed based on the answer choice.
This feature spotlight describes how to implement scoring logic for multiple choice question type in detail. Please login to your Survey Analytics account and follow the following steps to learn how to implement branches using scoring logic.

Monday, March 16, 2015

The Role of Conjoint Analysis: Apple vs. Samsung


When launching or updating products into the market, conjoint analysis can give businesses and market researchers a competitive edge. In the most basic of terms, rather than just slapping a price tag of $10 on a red widget and releasing it onto an unsuspecting marketplace, conjoint analysis can determine that more people would buy a blue gizmo and would be willing to pay $15 for the item. Anyone can clearly see the value and benefits of using this type of predictive technology.

Wednesday, March 11, 2015

3 Industries Successfully Using Market Research Tools



According to market research, survey engagement in investment research, digital experiences and interconnected technologies are all on the rise. But how are these industries getting their data while keeping their communities interested and active? First, let's take a look at what kinds of data they have been collecting and what it has meant for each industry. 
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