Friday, October 17, 2014
Back in the 1970s, approximately 37% of computer science degree holders were women. In 2010, this number dropped to 18% (according to the National Science Foundation). But today, the trends are changing as more women are rising to meet the challenge of a traditionally male-dominated field. So why wouldn't you hire more women in tech? By reducing female attrition in STEM by 25% would add 220,000 people to the talent pool. Just some food for thought.
Wednesday, October 15, 2014
Over the past decade, we've witnessed companies come up with a dizzying range of new products, yet many are still wondering why they are struggling. Some of these innovation concepts focus on enhancing current products and services, while others focus on creating game-changing technology. Whichever innovation concept they focused on, they seem to have forgotten one crucial thing: that innovation, whether it is radical or incremental, cannot just be about new features, products, or technology. Rather, innovation efforts must be concentrated and directed towards products and solutions that customers love.
In the midst of this faux-innovation era, we are inundated with concepts and terms such as radical, disruptive, incremental, experience and more. Well, today we are going to debunk this business jargon and get to the heart of what it means to truly innovate in a way that customers will want to tell their friends about.
What is Lovable Innovation?
You may be asking yourself, "What is Lovable Innovation anyway?". Lovable Innovation is the process of learning what customers really value and then delivering complete, lovable products, services and experiences throughout the entire life cycle of the customer. Lovable Innovation doesn't end when the product is a success, it continues to satisfy the customer for the rest of their journey with you.
Friday, October 10, 2014
Thursday, October 9, 2014
It's not you, it's me! When will we stop blaming ourselves? The first step to changing something that might not be working is accepting the problem. Have you ever received a complaint from someone taking a survey you designed? You're not alone. In fact, we receive complaints almost every day of a survey gone wrong. Whether the survey is too long, too short, the questions are out of order or it does not provide an open end area to give feedback - there are many things that can send survey respondents down the wrong path. Not only can these holes leave a negative and/or feeling of confusion for respondents - they can also take a toll on the accuracy of the data you receive from your surveys! Continue reading to see an outside of the box way to give your survey design a test drive with TryMyUI - a cool company we recently acquired.
Wednesday, October 8, 2014
In this Feature Spotlight we are demonstrating how to use HotSpot Image Testing in your survey. HotSpot Image Testing is a new feature added to Survey Analytics, and is somewhat similar to Heatmap Analysis. You can check out the Feature Spotlight on Heatmap first here. HotSpot differs from Heatmap in a few ways. It is still a visual question type, but instead respondents can click a thumbs up or a thumbs down on areas of an image that they like or dislike. It can be used across a multitude of scenarios and industries. Keep reading to learn more about HotSpot Image Testing and see how to set it up today.