Thursday, October 30, 2014

Webinar Q&A: Everything You Need to Know About MaxDiff


First of all, thank you to everyone that attended our successful webinar that aired on October 28, 2014 called Everything You Need to Know About MaxDiff. If you were unable to attend live, you can access the slides and replay here. A special thanks goes out to Paul Richard McCullough of MACRO Consulting Inc., Bert Willard of Ferguson and our very own Esther LaVielle for an insightful presentation about MaxDiff applications in the real world.

Now, we are going to address some of the questions that came up during the presentation and answer them for you here. As always, if you have more questions that come up, or if you are interested in trying MaxDiff out for yourself, don't hesitate to reach out to us.

Friday, October 24, 2014

Top 5 Infographics of the Week: Gaining the Competitive Advantage

In the past, we were told that in order for companies to be successful, they needed four things. The company needed to be valuable, exploitable, rare, and non-substitutable. Well, the rules of the game has changed and what made your business competitive in the past may no longer work anymore.

Today, we need business intelligence and analytics to guide us and to make better decisions, especially when budgets are being squeezed. 54% of business professionals already say that their company needs to be more analytics-driven to be competitive, and they are right. The key to gaining an edge against your competitors lies in the practice of leveraging data to your advantage. Keep reading to learn more about how to get a competitive advantage.


Wednesday, October 22, 2014

The Five Essentials of Lovable Innovation

Earlier this week, we posted Part 1 and Part 2 on our series of Lovable Innovation. In Part 1 we defined what Lovable Innovation was and the importance of adding it to your business dictionary. In Part 2 we illustrated what it means to make products consumers truly love with a case study by GM.

Today, we are wrapping up our series by discussing the five essential elements of Lovable Innovation. All companies, at some point or another, seek to innovate and create positive change. In order to do this, they must apply Lovable Innovation practices and focus their innovation efforts on products and services that customers really want. The result of adhering to these 5 principles? The ability to direct all innovation efforts, incremental, radical and otherwise on products your customers will love.

Tuesday, October 21, 2014

5 Things to Know About MaxDiff


Maximum Difference Scaling (MaxDiff Scaling) is a research methodology that results in interval scale measurements that are based on comparative judgements. With MaxDiff, survey respondents are shown a set of possible items and are asked to indicate what the best and worst items are (or most and least important, most and least appealing, most and least desirable, etc.) There are many reasons to use MaxDiff in your research methodology, but we are just skimming the surface here today. Keep reading to learn more about MaxDiff, why you should use it, how it works and how to analyze it! And if you're interested in learning more, sign up for our free 30-minute webinar on October 28, 2014 about Everything You Need to Know About MaxDiff.

Monday, October 20, 2014

Lovable Innovation: The Spotlight on GM

New 2015 GM Models are to be equipped with 4G LTE
Last week we posted an article about Adding "Lovable Innovation" to your Business Terms Dictionary, which was Part 1 in our segment on Lovable Innovation. Today, we are showing how lovable innovation changed the game for GM. More specifically, for Mary Barra. Quite possibly the most powerful woman in the auto-industry, Barra is the first female CEO of General Motors and has made it her mission to turn the company around by embracing innovation. 

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