Monday, April 20, 2015

How to Inspire Your Online Community

No matter how loyal a participant in your online community might be, there will come a point where he or she simply does not have the time or patience to take another online survey. Regardless of if this “survey fatigue” is temporary or permanent, the fact remains the online community management must lean on inspiration to keep its members fresh to keep the information flowing.

Friday, April 17, 2015

How to Run a Stress-Free Focus Group [Webinar Recap]

On April 16, we held a free webinar to discuss how you can run a stress-free online focus group. We explained what quantitative and qualitative research methodologies are and how and when they are typically used. In reviewing the approach to traditional in-person focus groups, we touched on a few pitfalls that exhibit why getting your respondents online can save you time and stress of organizing an actual in-person focus group. Let’s review the rest.

Tuesday, April 14, 2015

The Age of Employee Engagement

employee engagement, surveys, flashlet

The modern day employee is in a unique position. While possessing--and utilizing on a daily basis--technologies that allow them to be more efficient, they also find more expected of them. For many employees the 9-to-5 jobs that started when they walked in the door and stopped for the night when they walked out, are a thing of the past.

Friday, April 10, 2015

3 Infographics on Consumer Buying Practices

The consumer decision journey is a sophisticated approach to help market researchers navigate through a narrative that has many factors. Ranging from geographic location, media outlet, Internet access and of course product choices, the journey is now moving outside the purchasing funnel. If marketing has one objective, it is to seek out those moments where consumers are most open to influence.

Wednesday, April 8, 2015

Is Smart Data Rendering Big Data Obsolete?

smart data, big data, survey, predictive analytics

The problem with buzzwords is that they become too marketable, and are overused to the point of general annoyance. Count the term “Big Data” amongst these terms that have run the gamut, from symbolizing exciting possibilities to blanket term used to define anything and everything.

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