Tuesday, September 16, 2014

Feature Spotlight: Heatmap Analysis

In this Feature Spotlight, we're showing off one of our most interactive question types - Heatmap Image Testing. A heatmap is a two-dimensional graphical representation of data where the information is presented by different colors, almost like a topographical map. This can be extremely valuable for ad and logo testing, gathering feedback about your website design, or for asking about any other images. Keep reading to better understand what heatmap image testing is, as well as how to set it up and view the data. To learn more about heatmap, or if you would like to take a survey to try it out, go here.

Friday, September 12, 2014

Top 5 Infographics of the Week: The Importance of Writing

It's something you do everyday, yet you probably take it for granted. In fact, your day depends on it. Writing and reading are some of the most fundamental skills in our lives and it is especially crucial to students and those in the workforce. Studies have shown that workers spend an average of 2.6 hours per day reading and responding to emails. That adds up to about 27 days per year! Reading and writing is clearly a big part of our life, yet literacy rates have been stagnant in the US for the past 10 years. Currently 32 million adults in the US cannot read, and it isn't showing any signs of improving. So today we're showing some infographics about the importance of writing, whether it be offering tips about note-taking, getting kids more engaged with books, or tackling the decline in literacy in America. Take a moment out of your day and just read.

Thursday, September 11, 2014

Mobile Market Research: What's Now, What's Next and Industry Resources

Today we sat in on The Virtual Launch of the Handbook of Mobile Market Research hosted by NewMR. The launch filled us in on mobile and a lot of what we have already talked about in the past, but gave us a new fresh point of view with what is trending now and what we will see next in the world of mobile market research. Besides mobile getting us closer to being in-the-moment and gaining behavioral insights we have never been able to access before - the methodology in general and how we need to design it moving forward goes much deeper than that. 

The book titled "The Handbook of Mobile Market Research" by industry professionals Sue York, Ray Poynter and Navin Williams is now available for your enjoyment and is here to help you understand how you can improve the way you conduct mobile market research moving forward. Continue reading to learn about some of the highlights of the launch featuring a Q&A with market research leadership panel speakers and check out Chapter 8 of the book titled "Designing and Conducting Mobile Surveys."

Tuesday, September 9, 2014

Product Release: Survey Analytics Verison 5.5 Release

We have just released Version 5.5 of the Survey Analytics Platform on September 5, 2014. We wanted to tell you about a few exciting updates in the latest release as well as what we've fixed based on reported issues in our last release.

Survey Analytics Core Features and Enhancements:

Heatmap Enhancements

When looking at a picture there is more than 1 area that may draw your attention. Heatmap questions want to know what these areas are. In Survey Analytics Version 5.5, respondents are now able to drag and crop up to 5 areas of interest in the Heatmap image testing question type. This has many applications for ad testing, improving websites and landing pages, and so on. Watch the video below to see different parts of the comic strip from It's Always Sunny In Philadelphia.

Monday, September 8, 2014

Case Study: Using Data to Measure and Communicate an Impact

Why do some organizations perform so well while others can't seem to figure it out? Then there are those we can't help but think "they just got lucky." Or did they? Although we can't answer that million dollar question, we hope we can give you a point in the right direction and provide a great example. We are all on our own missions and goals we need to accomplish. Another thing we are learning to do is master the cycle of how to listen, understand and deliver appropriate changes moving forward. One of the big problems and inconsistencies that happens as we begin collecting more and more data is making sure we are collecting the data that supports our mission and not just data for the sake of more data. That's why there is the mess you see everywhere today of big data.

View Case Study
A piece we often are missing is knowing where and how to get the right data that we need to support our mission. Earlier this year we recapped a NewMR Presentation on why it is important and how to create communications that make an impact from your research. This subject has continued to be at the top of our minds as technology grows and our attention spans increasingly become shorter. In fact, our attention span today of 8 seconds (compared to 12 seconds in 2000) is even shorter than the attention span of a goldfish (9 seconds)! How will we get anyone's attention in the future as we become even more distracted?

Our latest customer success story and case study is about the amazing movement by Barefoot College and how they are able to effectively measure and communicate the impact of their efforts. They support their mission with the right data from the right places and even at the right times. Knowing the impact helps you to decide what is next and improve moving forward.

By utilizing our offline SurveyPocket technology (via iPad or tablet), the M&E (Measurement and Evaluation) Department at Barefoot College can now track the before and after progress from the world's most hard to reach communities. The end result is continuous growth of their movement and giving the gift of energy, education and life's necessities to rural villages all over the world.

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