Monday, July 28, 2014

The ABCs of Life Before Computers

With how caught up we all are in our technology, sometimes it's hard to believe that humanity managed itself just fine and dandy without computers. Believe it or not, once upon a time - (and some of you may very well remember) people organized, communicated and improved upon all aspects of their lives without using computers. School assignments could be completed without Wikipedia or Google and people used to hang out and look at each other, not sit around in a room together and pay attention to nothing but their smartphones.

So, what was life really like before computers? For one, many companies out there just like us wouldn't even exist without them. We understand that we are unqualified to specifically recreate how life really was before computers. But, just for fun, we have put together the ABCs of Life Before Computers. Below you will see 26 technical words beginning with each letter of the alphabet, and what those words meant back before the average person knew what a computer was or the mainstream adoption of technology into our lives. Feel free to leave other terms and suggestions to include in the comments and - enjoy!

Begin: The ABCs of Life Before Computers


  • Applications were something filled out for employment.
  • Backup was something you did in your car while leaving your house.
  • Cache was only known as the French word for cover.
  • Driver was a golf club, or a person driving a car.
  • Export was a form of international trade.
  • Files were something you found in a steel cabinet.
  • Graphics were only made by mathematicians and engineers.
  • Heartbleed meant you better get to the hospital.
  • IM was a grammatical error when someone forgot the apostrophe in I'm.
  • Java was found in your coffee mug.
  • Keyboards were better known as pianos.
  • Links were loops in a chain.
  • Macintosh was a delicious kind of apple.
  • Networking could only be done in person, by mail or phone.
  • Outbox was where your waiting to be mailed letters were stored.
  • Password was a secret code word to get into the treehouse.
  • Queue was a line of people that were waiting for something.
  • Ripping only happened to your clothes and fabrics.
  • Sessions were dedicated to therapy or counseling.
  • Terminals were where you caught the train or boarded a flight.
  • Utilities were things that you found useful.
  • Variables were symbols for numbers we didn't know yet.
  • Web was the place where spiders lived.
  • Yahoo was a rude, noisy or crazy person.
  • Xerox only copied in black and white.
  • Zip was something you did to keep your pants on.


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Saturday, July 26, 2014

Re-Define the Buzzword: Innovation


Innovation is simply defined on Wikipedia as finding a better way of doing something. But what's lacking from that definition is the fact that it must also be something original and new. A lot of companies nowadays claim that what they're doing is "innovative, groundbreaking, there is nothing else quite like it, and we are going to change the world". Much like this hilarious scene from the new TV show Silicon Valley.

The truth is that the market is oversaturated. And in this day and age it is becoming harder to be genuinely unique. So how do you stand out in a world full of so-called cutting-edge leaders? You need to stop saying what you think people want to hear and start thinking outside the box. Today we're talking about what it truly means to be innovative and offering some words to use instead.

Friday, July 25, 2014

Top 5 Infographics of the Week: Overused Buzzwords

While some buzzwords actually have meaning and carry weight, most buzzwords are just fluffy language that people use to make themselves sound smart (when in reality they have no idea what they are saying). There has also been an explosion of business buzzwords in 2013, which some of these infographics go into greater detail on.

You also may have seen on our blog that we have been talking about specific business buzzwords that are vastly overused, incorrectly used, or we're just plain sick of hearing. Two weeks ago was on "Big Data", last week was on "Engagement" and look out tomorrow for the post about "Innovation". It only made sense that we coupled that with some infographics about business buzzwords to make the theme complete! Check it out.

Wednesday, July 23, 2014

Feature Spotlight: Interactive Question Types


Today's Feature Spotlight is showcasing our list of interactive question types. Interactive questions make your survey fun to take, resulting in more engaged audiences and lower drop-out rates. With our list of over 50 questions to choose from, you can always find the type of question you are looking for. Read on to see the list of interactive question types, how to set them up, and see a few examples of what they look like in the survey.

Saturday, July 19, 2014

Re-Define the Buzzword: Engagement


We all wish there was a way for us to get a more return without spending any more money. After all, that's just human nature! What does the word engagement really mean to your business? Engagement is not only something we experience before getting married, but it's something that every marketer and business as a whole would like to improve upon. Whether it is users, employees, customers, blog readers or on social media - engagement is another buzzword thrown out there and often used out of context. Engagement for businesses starts with someone being interested, evolves with them remaining attentive and the end goal of any engagement strategy is action. So if we were to relate this to our personal lives, engagement starts with being attracted to someone else, evolves with enjoyment and ends with love.

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