Top 5 Infographics of the Week: Location-Based Marketing Through Geofencing

What is geo-marketing? Put simply, geo-marketing is the integration of geographical intelligence into various aspects of marketing, sales, and distribution. In other words, it is the use of geolocation (geographic location) in the process of planning and implementing marketing activities. As the world changes and technology emerges, location-based analytics are becoming more important as we need to pay attention to the location of the consumer. The advent of smartphones is making this easier, thanks to location sharing application such as Yelp and Foursquare. Location-based marketing is seen every day, from ads on Google to "shop alerts" when to step inside a specific store's range. In fact the opportunities for marketing through geofencing are huge, and they continue to grow as time goes on.

#1: Location, Location, Location: Geo-Marketing & Why it Matters by KISSMetrics
  • 63% of smartphone users "frequently" use apps that require them to give them their location.
  • 60% of advertising professionals say that geo-targeted ads deliver a higher ROI than any other buy.
  • 90% of US marketing agencies had clients request geographically targeted online ad campaigns.
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Geo-Marketing and Why it Matters

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#2: Location-Based Marketing Through Geofencing by Alliance Data
  • Create a location-based marketing campaign that combines SMS (text) with the power of geofencing.
  • Consumers can be given text messages based on time and location with a consumer-relevant message.
  • This captured data can be turned into an ROI greater than advertising campaigns without location-based texting.
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Location-based marketing through geofencing

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#3: 5 Geo Marketing Techniques for Local Businesses by Web Phenoms Internet Marketing
  • Google adwords averages 10.9 million daily conversions.
  • YouTube allows you to geotarget your videos on YouTube. This can be a great way to promote your videos to local businesses.
  • Use Facebook to geotarget promoted posts and sponsored stories.
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5 Geomarketing Techniques for Local Businesses

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#4: FourSquare by FourSquare
  • Total Fourquare check-ins are 381,576,305 including 1 from space!
  • The most popular brand pages are MTV, Bravo, History Channel, Zagat, and VH1.
  • Foursquare experienced a growth of over 3400% in 2010, showing how popular location-based apps are for consumers.
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#5: Who's Using Geosocial and Location-Based Services? by ColumnFive and Flowtown
  • 83% of all American adults ages 18 and older use a cell phone, and 42% of them own a smartphone.
  • 58% of smartphone owners use a geosocial or location-based information service.
  • 55% of smartphone users get location-based directions or recommendations.
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