#1: Location, Location, Location: Geo-Marketing & Why it Matters by KISSMetrics
- 63% of smartphone users "frequently" use apps that require them to give them their location.
- 60% of advertising professionals say that geo-targeted ads deliver a higher ROI than any other buy.
- 90% of US marketing agencies had clients request geographically targeted online ad campaigns.
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#2: Location-Based Marketing Through Geofencing by Alliance Data
- Create a location-based marketing campaign that combines SMS (text) with the power of geofencing.
- Consumers can be given text messages based on time and location with a consumer-relevant message.
- This captured data can be turned into an ROI greater than advertising campaigns without location-based texting.
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#3: 5 Geo Marketing Techniques for Local Businesses by Web Phenoms Internet Marketing
- Google adwords averages 10.9 million daily conversions.
- YouTube allows you to geotarget your videos on YouTube. This can be a great way to promote your videos to local businesses.
- Use Facebook to geotarget promoted posts and sponsored stories.
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#4: FourSquare by FourSquare
- Total Fourquare check-ins are 381,576,305 including 1 from space!
- The most popular brand pages are MTV, Bravo, History Channel, Zagat, and VH1.
- Foursquare experienced a growth of over 3400% in 2010, showing how popular location-based apps are for consumers.
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#5: Who's Using Geosocial and Location-Based Services? by ColumnFive and Flowtown
- 83% of all American adults ages 18 and older use a cell phone, and 42% of them own a smartphone.
- 58% of smartphone owners use a geosocial or location-based information service.
- 55% of smartphone users get location-based directions or recommendations.
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Thanks for publishing such good information about geofencing. I am first time visiting your blog and found this post informative and useful also. Keep posting. Looking for a geofencing in campus management software , you should check out palgeo for it.
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