Can a survey start a revolution? According to the women working for Nike, the answer is yes. Angry with the heavy bro-culture, largely ignored harassment experiences, and limited opportunities in management and executive positions, the women of Nike banded together to create a survey and collect data on its toxic work environment. The survey results were given to both Nike's board members and to outside media sources. The data presented prompted immediate internal investigations, changes to human resource procedures, and ultimately, a removal of over ten male executives.
Although this was an informal survey, the impact is still sending ripples through the company. Why? Because these women perfectly executed the fundamentals of survey design and structure including:
As the Nike story continues to unfold, it is important to remember the great power that surveys can offer in the workplace. Anecdotal experiences are validated through surveys. It uncovers answers and evokes important discussions that impacts every employee. It also gives decision makers a baseline of objective and unbiased information to make critical business decisions that will impact their brand and organization from the inside out.