The holiday shopping season is here and deals are bombarding our personal emails and social media. Why is that? Because the shopping experience starts online. People are more comfortable doing research and purchasing online products and services than ever before.
This great infographic from Invesp showcases the 2017 US holiday shopping trends and statistics. Even though people are not spending more money than last year, where they are spending their money matters. Online shopping is the preferred method with Amazon leading the way. US retail e-commerce sales are expected to increase by 16.6% during the 2017 holiday season compared to 2016 and E-commerce's share of total retail sales during the 2017 US holiday shopping season is estimated to reach a record 11.5%.
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