Why Online Reviews Matter To Consumers

Yelp Factor on Biteable.

Ever heard of the Yelp Factor? As our society continues to evolve into a social economy, more people are turning online to read reviews and ratings of products and services. Stats show prospects will proceed forward to a company's website if they read at least three acceptable reviews. This tells us the voice and influence of a consumer have more sway than the product itself.

Check out the fun video above to learn more interesting stats about the Yelp Factor and ask yourself, "Does my company care about its company perception? How does it manage a different variety of feedback and engage with strong opinions?"

Sound off in the comments. We would love to hear from you!


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