Survey – research scholars often found this word to be
the most troubling, time taking and perhaps down-right boring. After all,
leaving your comfort zone and walking into the crowd of wilderness to ask for a
survey fill with a pen on a paper was not the most interesting aspect of collecting
information, no matter how valuable they might end up being.
And that was merely
a rather small part of the problem.
The real issue was once the information was collected because then began the seemingly unending
job of entering the information in the computer, running some Excel functions
to make sense of the random data, running semantics and manual analytics
on the information collected and even then there was a significant margin of error in the final
conclusion of the study.
No wonder a research project
back in the 1990s – a field research to be specific, was what inspired
QuestionPro’s founder and CEO Vivek Bhaskaran to first conceptualize the development
of a cloud-based survey software. The purpose of it was simple - to make surveys scientific
such that researchers can gain maximum insights through real and “realtime”
analytics! And that is still the moto of every cycle of development in Survey
Analytics.
Today Survey Analytics has truly changed
the way surveys are created, distributed and analysed. However, making them
scientific was just a part of the bigger picture. The real goal has always been
to make them more Enterprise! After all, a vast majority of research studies
are conducted by enterprise level organizations from around the Globe.
Survey Analytics today
provides customised survey software solutions to business from over 40
countries ranging from Human Resource and Government surveys to Retail and
Logistics industry surveys. Moreover, with filtered and role and location based
dashboard access, enterprises can easily control which employee from where gets
to view how much of the data.
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