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10 tips for Creating Online Survey Questionnaire That Works


Picking the right survey design can be the key to gaining the information you need to make crucial decisions for all your research. It is very important to choose the right topic, choose the right questions types and pick a corresponding design. If this is your first time creating a survey, it can seem like an intimidating task. But with QuestionPro, each step of the process is made simple and easy. Next week we're doing a webinar  - The Ultimate Guide To Effective Online Surveys that is the perfect opportunity to learn pro tips for setting research objectives, understanding your audience, creating the right survey questions, how to distribute and analyze your surveys, and how to make informed decisions derived from your surveys. But for now, here are your 10 Tips Creating Online Survey Questionnaire That Works. 

Set your SMART Goals

Before conducting any market research, or creating a particular plan - it is very important to set your GOALS. What is that you want to achieve with the survey? How will you measure it in a timely manner and what are the results you are expecting ?

Choose the RIGHT Questions
Designing a survey can be a tricky task, asking the right questions may help you to get the answers you are looking for and ease the task of analyzing. So, always choose those specific questions - relevant to your research.

Begin your survey with a Generalized Question
It was always preferred to start your survey with a “General Question” so that that right from the beginning you get to know whether your product is even used or not. That also provides a good base and intro for your survey.

Enhance your Survey
Choose the best, most relevant 15-20 questions. Frame each question as a different question type, based on the type of answer you would like to gather from each. You can use different types of question types like multiple choice, rating scale, open ended etc. Look at more survey examples and 4 measurement scales every researcher should remember.

Prepare Yes/No Questions
You may also want to use yes/no questions to separate people or branch into groups of those who "have purchased" and those who "have not yet purchased" your products or services. Once separated, different questions can be asked of each of these groups.

TEST – On all electronic devices
It becomes very easy to distribute your surveys if it can be answered on different electronic devices like mobile, Ipad etc. Once you have created your survey. It’s the time to TEST. You can also make any corrections if needed at this stage.

Distribute your Survey
Once your survey is ready. It's time to share and distribute to the right audience. You can share handouts, share it via email, social media and other industry related online/offline communities.

Collect and Analyze responses
After distributing your survey, it is time to gather all responses. Make sure you store your results in a particular document or an excel sheet, with all the necessary categories mentioned, so that you don’t loose your data. Remember, this is the most crucial stage. Your responses should be gathered based on various categories such as:
  • Demographics
  • Psychographics
  • Behavioral
This is because, as a researcher, you must know where your responses are coming from. It  will help you to analyze, predict decisions and help write the summary report.

Prepare your Summary report
Now, is the time to share your analysis. At this stage, you should mention all the responses gathered from a survey in a fixed format. Also, the reader/customer must get clarity about your goal, which is what were you trying to gain from the survey. Questions such as -  whether the product or a service is been used/preferred or not. Do respondents prefer some other product to another? Any recommendations?

Finalize your overall plan
Now is the time to prepare your final an action plan, based on the goal set, responses gathered and the conclusion conducted. Here you need to fix the process of your final plan and execute.

Check out more examples for surveys from QuestionPro.

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