Skip to main content

Improve Research Skills - Infographic

Having a written questionnaire with a survey platform is just not enough anymore for effective marketing research. In fact, it’s really nothing, not even next to nothing.
  • Survey cooperation rates have plummeted from 43 percent in 1997 to 14 percent in 2012.
  • Online survey responses rates are even sadder. Some studies show participation rates averaging 2 percent.
  • Everyone is taking a slice of the survey pie, including Google and Twitter. This has translated into more competition. Thus, a collective respondent fatigue has settled over the population. As an example, one survey firm, Mindshare Technologies, conducts 60 million surveys every year. That’s an eye-watering 175,000 per day!
These statistics are just scratching the research surface. They don’t even mention the bombardment of information on consumers that has, in effect, shortened their attention span and patience for surveys.
Don’t panic. All of this information just means one thing: more care needs to be afforded to writing questionnaires and the delivery of online surveys. The “more care” is presented in the below infographic, based on qSample’s article 7 Hellish Ways You’re Burning Your Online Survey Respondents.
Really, don’t panic. At the end of the infographic, entitled Survey Puzzle, you won’t be the one puzzled at why your survey data is incomplete and faulty.


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.