Skip to main content

3 Industries Successfully Using Market Research Tools



According to market research, survey engagement in investment research, digital experiences and interconnected technologies are all on the rise. But how are these industries getting their data while keeping their communities interested and active? First, let's take a look at what kinds of data they have been collecting and what it has meant for each industry. 

1. Investment Research 


In a recent article from Forbes, investment research is going “a la carte,” as information available to big banks—beyond the reach of smaller firms, let alone individual investors—are now available through a firm called AIREX Market. Stephen Kuhn, co-founder and CEO of AIREX states, “The AIREX Market for the first time offers all investors the ability to search, discover, purchase and use individual apps, information, and reports which they didn’t have access to, couldn’t afford, or didn’t even know existed.” That’s great news for investment market researchers, but it's not the only industry that is seeing new trends on the horizon.

2. Digital Experiences


In the past, it was once believed that DVD’s were on the verge of extinction giving way to popular blu-rays, but this is proving to be false. Back in 2011, a post from XBit Labs predicted the death of DVD’s by 2015, but what they failed to realize is that the sales and rentals of both DVD’s and blu-rays are falling rapidly giving way to digital movie watching. Driving movie rental and sales further down, community surveys showed digital movie sales rose 47% in 2012. But 2013 surveys conducted on digital viewing found that 81% of viewers preferred watching TV shows compared to the 19% that preferred movies.

3. The Internet of Things


Way back in 2008, the number of things connected to the internet surpassed the number of people on the planet earth. Further market research shows that by 2050, there will be 50 million things connected online, and it’s more than smartphones, tablets and wearables. Look for more “smart homes” in the future with sophisticated online security systems, appliances, heating and cooling systems, all connected to the internet. New research is now predicting up to 90% cars will be online. There are “smart” clothing options, parking lots, healthcare solutions, even cattle are being tracked online.

These three major industries have obviously been doing their market research. But how do market researchers come to these data conclusions in such large markets like investment banking, digital viewing experiences and technology solution products?

Expand Your Community Outreach


It all starts with an engaging community management solution that truly inspires participants to rally behind these products, entertainment options and online connectivity services. Expanding your community outreach through innovative research methods like QualStorm or Community Management Systems can help market researchers manage the respondents and their answers all with just a push of a button. Fully customizing their survey experience to look and feel nothing like a survey means you get quality data to help expand and improve on product development.

Comments

Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.

Highlights

Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).



You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.