This morning we had the pleasure of sitting in on NewMR's lecture called "What's Hot in Market Research" presented by Ray Poynter of Vision Critical. A lot of times people ask, "What's going to be the next big thing in Market Research? What's going out of style? What can we expect in the next 5-10 years?" Today Ray addressed all these things and more. He went into what's hot, what's not so hot, what's going to be hot, as well as some speculations about what the future holds. We'll get right into it but first let us give a big thanks and shoutout to NewMR for allowing us to be the Platinum Sponsor for all events in 2014.
What's still hot?When thinking about the future and what it holds for market research, let's not get too caught up that we forget what still works and what's still hot. Right now, traditional mobile research is still a mainstay and will continue to be for some time. In fact,
"20-30% of all online surveys are already being started by people using mobile devices."This is simply too large a proportion to ignore. CATI and CAPI (Computer Assisted Personal Interviewing) are still important, and in many countries this is the most prevalent technique. Communities are still hot And finally, let's not forget about DIY research.