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Top 5 Infographics of the Week: 2014 Fifa World Cup


After yesterday's close game against Germany, US soccer fans (or should I say fútbol fans) are very excited and eager for the next match against Belgium. In fact, TechCrunch reported that at it's high point nearly 1.7 million viewers tuned in to the game that aired yesterday, Thursday. That's more than the 2013 Super Bowl! And with everyone talking about the world cup, it has become known as the most social sporting event ever, more than the Super Bowl and Olympics combined. That's why we figured it was appropriate to show five of the best infographics with stats on the social side and traveling costs of the World Cup. And speaking of traveling to the world cup, check out this awesome video we made with stats courtesy of qSample about the costs of attending the World Cup.

#1: The Social Side of the World Cup by Crowdtap
  • 74.2% of viewers are expected to be on social media while watching the games this year.
  • For those asked who might share ads from the game, 65% said they prefer Facebook to share the ad on.
  • When asked what device they will be sharing from, 58.4% said smartphone and 58.1% said computer. Close call!
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The Social Side of the World Cup

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#2: Marketing World Cup by Offerpop
  • A whopping $5,700,000,000 will be spent on sponsorships and commercials for the 2014 World Cup.
  • There are 350,000 tweets per day about the World Cup.
  • In just 5 days there have been 236,863 Instagram posts with hashtags about the World Cup.
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Marketing World Cup

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#3: The Social World Cup by Clarabridge
  • 2M of the data from the World Cup comes from Twitter, while 20K comes from Facebook. It is pretty clear that Twitter is the favorite social network for the cup.
  • There are 2 times as many men talking about the World Cup on social media as women.
  • Ronaldo is the most popular player on social media, with 26.6 million followers on Twitter and 84 million likes on Facebook.
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The Social World Cup

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#4: World Cup Brazil 2014 by Adobe Digital Index
  • The World Cup's social impact is expected to be even larger than the Super Bowl and Olympics combined!
  • Germany is the most active country on Twitter talking about the World Cup.
  • Once again, Cristiano Rolando is the most followed athlete in the world and the most mentioned athlete as well.
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World Cup Brazil 2014

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#5: 2014 Fifa World Cup by KNCTR
  • Only 8 countries have ever won the World Cup, including Brazil 5 times. Not only are they the host nation this year, but they are the favorite to win as well.
  • Brazil will spend $3.5 billion on stadium construction and renovation alone, this is 3 times more than South Africa spend in 2010.
  • If you wanted to attend the cup, it's also going to cost you. $371 USD is the average hotel cost in Sao Paolo for the final night and $1,345 is the average ticket price. Phew!
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2014 Fifa World Cup

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