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Using Research to Reveal Truths Behind Social Media




We have been hearing a lot of talk lately about using research to uncover truths behind social media, so we wanted to chime in on the subject. So much information is created every second, it is quickly becoming over-saturated. And at the end of the day, the value of social media can only be realized if the conversations taking place are meaningful and concrete. So what can we do leverage all of this data and turn insight into action? We found a few great tweets that shed some light on the subject and summarized them for you here.


Social Media Today tweeted a very rich presentation that offered advice for turning insight into action in regards to social media. As they said, "Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Unfortunately, dealing with data is like trying to untangle a knotted mass of chain. Those who are attempting to unravel the chain of data often get caught up in it, preventing clear data and insights from being turned into meaningful action. That’s why it’s crucial to have a good plan and efficient system to help you." Flip through their presentation on SlideShare or view it in our Tweet below for some great graphics on defining objectives for social media insights.

Here is another tweet from Social Media Today with a nice image of the circle of turning data into insight and action. Starting with creating content, then publish and amplify content, gather data, produce and analyze reports, identify wins and shortcomings, brainstorm new tactics, and finally optimize content and refine strategy. Keep in mind that unraveling data and insights from social media monitoring takes patience in order to gain valuable insights.


Lastly, on Tuesday May 20, 2014 we sat in on a presentation by Preriit Souda for NewMR. His presentation discussed the value of conversations in social media, and if you are interested in learning more you can read the recap here. From his lecture, we snagged a really cool graphic of conversation mapping on Twitter.


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