Top 5 Infographics of the Week: Social Media Demographics

Social Media Demographic by Survey Analytics
Whether we like to admit it or not, social media has become a huge part of our daily lives. With sayings like, "Find me on Facebook" getting dropped regularly, sometimes we don't even realize how much it is integrated into our personal lives. And with new social media sites being made continuously, we feel as though we need to exist on all of them in order to keep in touch. Wrong, wrong, wrong. We believe that some social media sites are better at some things and worse at others, and finding the right site for you can be a challenge. That is why we were so interested in learning more about social media user demographics and statistics. Check out the top 5 infographics of the week on social media demographics, they have some great statistics.

#1: Social Media Demography: Who Likes What? by Indus Net
  • College students or those who completed college represent the majority of people on social media sites
  • 46% of Facebook users are 45 years or older
  • 44% of Google+ users are single
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    Social Media Demographics

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#2: A Case Study in Social Media Demographics by MBA
  • The top 3 most common user occupations on Google+ are Engineer, Developer, Designer in order
  • Pinterest is most popular in the East South Central states of America (Mississippi, Alabama, Kentucky, Tennessee) 
  • Reddit is 66% male and only 34% female
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A Case Study in Social Media Demographics

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#3: Who Likes What? by KISSmetrics
  • Women are more present on Facebook, Twitter, Pinterest, and MySpace than men overall. However, men are more active on Google+, LinkedIn, and Reddit.
  • Interestingly enough, Twitter has the largest division of wealthy users, with 27% earning $75,000 or more per year!
  • Twitter also has the largest population of users with secondary education; 37% have at least a Bachelor's degree
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Who Likes What?

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#4: Which Demographics Use Social Media? by docstoc
  • Instagram is most popular among African-Americans, Hispanics, and urban residents
  • Although 18-29 year olds have always maintained the highest percentage of social media usage, their overall usage has been dropping - from 92% to 83% over the course of one year
  • On the flip side, the only age demographic that increased usage over the course of December 2012 was 30-49 year olds, who increased from 73% to 77%.
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Which Demographics Use Social Media

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#5: Battle of the Sexes by DigitalFlash
  • 144.6 million Americans use at least one social networking site. If that amount of people were to be grouped together, it would be big enough to form the 8th largest country in the world.
  • Nearly half of all social networking users struggle to use privacy controls correctly
  • 2/3 of all users say that keeping in touch with family and friends is their primary reason for using social networking sites
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Battle of the Sexes

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