In the business world, this can be applied to a multitude of processes. Gamification has already proved itself to increase engagement, return on investment, improve problem solving and learning, and encourage creative thinking. In fact, in the next 4 years the gamification market is expected to grow by 11x, from $242 million to $2.8 billion. Take a look at the rest of these great infographics on how gamification is taking the world by storm.
#1: Gamification is Winning by Engine Yard
- By 2016, businesses are estimated to spend $2.8 billion on gamification
- When you google "gamification" today, you get 9.95 million search results
- Companies saw a 500% increase in comments for employee-facing problems
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#2: Mixing Business with Gamification by Tembo Social
- 71% of employees are not engaged. Gamification can help close this loop.
- Businesses in the top quartile of employee engagement have 18% higher productivity
- By 2014, the number of Global 2000 organizations paying for gamificaion is expected to rise to 70%
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#3: The Human Side of Gamification by bunchball
- 90% of the data in the world has been created in the past 2 years alone
- Gamification is more than just games. It comes from a long history of proven methodologies used by the video game industry for over 40 years.
- Organizations that engage customers and employees see a 240% improvement in performance related outcomes
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#4: Gamification Goes Mainstream by Big Door
- Oxford Dictionary added "gamification" to its Word of the Year short list. Almost made the cut!
- There are already 8 books published on gamification
- 50% of organizations that manage innovation processes will gamify those processes by 2015
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#5: Gamification: A Winning Strategy by Citrus Suite
- 42% of the top 200 fitness apps feature gamification
- 62% of employers consider gamification the most effective strategy in encouraging employees to improve their health
- 31% will adopt at least one new health-related gamification strategy in the coming year
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