Skip to main content

Top 5 Infographics of the Week: Customer Loyalty Programs

Customer loyalty programs are quickly becoming the new norm. It's a pretty simple notion; if you want to engage and retain customers, you need to reward them for their business. Today, 3 out of 4 Americans are a member of at least one retail loyalty card program, and 55-70% of company sales are generated from those loyalty program customers. On top of that, research has shown that people who do not receive quality customer service will not complain, they will simply take their business somewhere else. We have found 5 of the best infographics on customer loyalty and presented them here for you to see, learn, and share.




#1: Economics of Loyalty Rewards by truaxis
  • The average household participates in 18 loyalty programs
  • Loyalty customers generate 55-70% of company sales
  • 94% of customers would use a card that offered merchant funded rewards over a card that did not
Please include attribution to blog.surveyanalytics.com with this graphic.

Economics of Loyalty Rewards

Share this Image On Your Site



#2: Customer Loyalty - what it is, and why it's important by National Business Research Institute
  • 3 out of 4 Americans are members of at least one retail loyalty card program
  • 87% of organizations rely on their marketing department for customer loyalty strategies
  • 20% of businesses do not even have a customer loyalty program
Please include attribution to blog.surveyanalytics.com with this graphic.

Customer Loyalty

Share this Image On Your Site



#3: Love of Loyalty by Axios
  • The top 3 most trusted sources of loyalty for B2B buyers are: word of mouth, salesperson, webinar
  • Brand advocates are twice as likely to share product information on social networks than average web users
  • Brand advocates are three times more likely to share brand information with someone they don't know
Please include attribution to blog.surveyanalytics.com with this graphic.

Love of Loyalty

Share this Image On Your Site



#4: Loyalty Rewards by zendesk
  • Respondents' 2nd most important requirement for winning their loyalty was for companies to reward them for purchases, feedback and referrals
  • 48% agree that the most critical time for a company to gain your loyalty is when making their first purchase or first impression
  • 54% of respondents said that they would consider increasing the amount of business they do with a company for loyalty rewards
Please include attribution to blog.surveyanalytics.com with this graphic.

Loyalty Rewards

Share this Image On Your Site



#5: Through Thick and Thin - How Brands Reward Loyalty by Column Five
  • The top 3 benefits offered in loyalty programs are: discounts and savings, free products, points for future merchandise
  • 61% of marketers believe that loyalty program participants are the most profitable customers
  • The CMO Council asked 700 consumers around the world to rank brands according to how satisfied they are with their loyalty and rewards program. The top 5 turned out to be: American Express, American Airlines, Marriott, CVS, and Boots.  
Please include attribution to blog.surveyanalytics.com with this graphic.

Through Thick and Thin

Share this Image On Your Site



Did you enjoy this post? Sign up for our weekly blog digest.


Comments

  1. It's clear for me that here you can find out Who Invented Homework. It was useful to read for me and my college friends

    ReplyDelete

Post a Comment

Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.

Highlights

Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).



You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.