Skip to main content

A New Way of Thinking About Mobile


We just had the opportunity to sit in on a webinar presented by Google Consumer Surveys called "Unlocking Mobile, Respondent First". There was a lot of useful information presented on mobile use and adoption, so we decided to recap some of the advice and create an infographic with some of the highlighted stats! See more about what was discussed in the webinar below, like how to make your surveys respondent-optimized, the optimal number of questions for a mobile survey, and more.


Please include attribution to blog.surveyanalytics.com with this graphic.

A New Way of Thinking About Mobile

Share this Image On Your Site



2014 has been deemed "the year of mobile", but so was 2013, 2012, and every year before that...
Instead, 2014 has been renamed "the new age of mobile", which more accurately describes the state of mobile in our lives today. In 2013, only 27% of researchers used mobile at all as a method for data collection. This is a huge problem, since the majority of Google search queries are conducted on mobile rather than desktop. Up until today, most researchers have been ignoring mobile all together, and the ones that haven't are just applying the same principles from other mediums. As humorously stated in the webinar, don't have a FOMO (fear of missing out) of mobile. Instead, focus on keeping up with product, marketing, and brand teams who continue to focus on the mobile sphere.

Many researchers are hesitant to embrace mobile because they think it will compromise data quality, result in more work, and have no good question types. If done right, this is simply not true. So, then how can researchers harness the power of mobile and adapt surveys to match the medium? According to Google Consumer Surveys, the answer is called respondent-optimized research.

Respondent-optimized research entails the following:
  • Same principles as mobile
  • Shorter, simpler, faster surveys (10 questions maximum)
  • More frequent, nimble projects
  • Cross-platform questionnaire design
  • Better value exchange with respondents
  • Compatibility with respondent context
Rather than thinking about your research questions as "all or nothing", think of them as building blocks. You can learn a lot, step by step, one question at a time.

Google Consumer Surveys also stated the fact that mobile surveys should be no longer than 10 questions, and we agree. This marks the end of the 30 minute mobile survey. A bit of thought leadership from Andrew Jeavons, CEO at Survey Analytics, suggest that businesses use the 10-7-140 rule. That is, use a maximum of 10 questions per survey, a maximum of 7 choices per question, and no more than 140 characters for the question text (the amount allotted for a Tweet).

If researchers can follow these guidelines, they ought to start seeing much better results from their mobile surveys. The webinar was closed with the reiteration that researchers should not focus on just a mobile-optimized strategy; they should focus on a cross-platform respondent-optimized strategy. We know that a mobile-dominant world is near, so we must embrace respondent-friendly question designs, shorter surveys and techniques like modularization.

Comments

  1. In my opinion, it will be useful for students to read this info. It's really important to know these days

    ReplyDelete

Post a Comment

Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.

Highlights

Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).



You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.