Join Survey Analytics on Thursday, November 7th, 2013 at 1PM EST/10AM PST for a special presentation on "How to Collect Feedback via Your Mobile Application." Even if you can't make it for the live presentation, sign up anyways and we will send you a copy of the video and slides following the presentation. A replay will also be available right here on this blog post.
The Opportunity for Mobile Apps
Just five years ago Apple started the mobile app era that has now become a $25 billion industry. In a saturated app marketplace - it is increasingly important to do your research and be able to provide a strong value to retain your mobile app users. Did you know that only 7% of businesses have a mobile app? (Source: Econsultancy)
There is a large opportunity to engage with consumers through mobile applications like we were not able to before. When thinking of your mobile marketing strategy - incorporate the thought of apps, not just ads. Having a mobile application saves money and is more effective as a communication channel than mobile ads are. Users spend, on average, 82% of their mobile minutes with apps and just 18% with web browsers. (Source: Harvard Business Review).
If you already have an existing mobile app, ask yourself the following 10 questions:
There is a large opportunity to engage with consumers through mobile applications like we were not able to before. When thinking of your mobile marketing strategy - incorporate the thought of apps, not just ads. Having a mobile application saves money and is more effective as a communication channel than mobile ads are. Users spend, on average, 82% of their mobile minutes with apps and just 18% with web browsers. (Source: Harvard Business Review).
Put Yourself in The Consumers Shoes
When browsing for apps, consumers want to know what's in it for them. With over 1,000,000 apps to choose from - why would they want to use yours? Like mentioned earlier, only 7% of businesses have apps on the market today. Of those businesses that have apps - many experience a pain point when it comes to getting more app downloads, finding active users that will spread the word vs. those who just flat out delete the app after just one use. Have you ever thought - maybe it's not them, maybe its the app? Your app is an opportunity to create long-term engagement from consumers to your brand.
- Do you understand how and why users choose and use apps?
- Do you know who is using your app and what their general interests are?
- What unique value does your app provide for the user?
- Do you tailor your application features to its users?
- Do you collect any feedback from your mobile app?
- Does your app not only incorporate but encourage social sharing?
- Do you send push notifications through your app to its users?
- Do you conduct surveys through your mobile application?
- Do you offer incentives, prizes, giveaways, points or rewards to app users?
- What makes your app different and how are you going to publicize that information?
Webinar Overview
If you already have an existing mobile app or wish to develop one soon, you don't want to miss out on this presentation. Smartphones are powerful and there are many areas where businesses can take more advantage of what information can be collected from them. In this webinar, you will learn not only tactics for engaging your mobile app users, but other forms of data can be collected right through your mobile app when it is running on a users phone. Technical specifications and how to collect this information will also be provided.
Here's the Agenda:
- The Future of Smartphones and Mobile Apps
- How to Drive Engagement Through Mobile Apps
- How to Listen To Your Mobile App Users
- What Data You Can Collect Through Your Mobile App
- Case Studies and Conclusions
- Live Q&A Session
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