Skip to main content

Tip of the Week: New and Effective Ways to Conduct a Retail Audit

Effectively measure your product placement in the retail environment using SurveyPocket. Leveraging mobile technology, you can capture new insights and gain a competitive edge for your products. How? It's simple. Survey Analytics can build and integrate a proprietary bar code database of your products. All you have to do is setup a retail survey on your computer and select the "barcode scanning" question type and you can have the survey live on iPads, Android tablets, smartphones and more in the stores with your retail audit representatives. The information captured feeds back into a centralized reporting system where you can filter through your data and easily analyze your product placement. In the powerful reporting system, you can also point out trends by region to make your product stronger.

SurveyPocket's barcode scanner feature is dynamically connected to the Universal Product Code (UPC) barcode database. Your employees or retail audit team can use their mobile devices to collect a information during in-store visits, including barcode scans of their own and competitive products. Your staff can also take photos, videos and they answer questions about the store and the placement of products. There are also over 50 additional question types available to program into your retail survey. The retail intelligence collected by distribution representatives on iPads, smartphones and Android tablet devices is synced securely to a centralized database for analysis. This near real-time information gives distributors a competitive advantage in the retail marketplace.

Click to view PDF
Other features that will save you time and money using this mobile and innovative solution are unlimited profiling attributes, SPSS/Excel integration for reporting, full multilingual support (over 30 languages), and the fact knowing that your high volume of data is 100% safe and secure to nearly the highest security compliance (SOC 2 and PCI DSS). Your business can have peace of mind knowing that the security, privacy, availability, confidentiality and processing integrity of your important retail research conducted is in good hands. Getting information to the product decision makers in a quick, effective way can help leaders act now and step ahead of the competition.

Additional Resources:

Watch a webinar replay of Survey Analytics CEO Andrew Jeavons on How to Conduct Your Own Retail Audit to view a technology demonstration. Also view a live example of a retail audit survey here.


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.