Yesterday Survey Analytics President Andrew Jeavons, Mobile Director John Johnson and I held a webinar detailing Survey Analytics' new service for passive mobile data collection called LifeMetrix.
The webinar began with a brief recap of the rise to near-ubiquity of mobile devices. Then Andrew shared some thoughts on the challenges getting respondents to recall behavior and the benefits of using mobile devices to measure actual behavior. Finally, John outlined the LifeMetrix product offering, reviewed a number of use cases, and gave a live demonstration.
Follow this link if you would like a copy of the webinar slides (and if you would like to be sent a link to the webinar video when it's ready.)
The webinar began with a brief recap of the rise to near-ubiquity of mobile devices. Then Andrew shared some thoughts on the challenges getting respondents to recall behavior and the benefits of using mobile devices to measure actual behavior. Finally, John outlined the LifeMetrix product offering, reviewed a number of use cases, and gave a live demonstration.
Follow this link if you would like a copy of the webinar slides (and if you would like to be sent a link to the webinar video when it's ready.)
Wonderful post! The passive mobile data collection procedure looks amazing. I will be checking out the link to get the webinar slides to know more about data collection methods via mobile.
ReplyDeleteWow, What an Excellent post. I really found this to be very informative. I would like to suggest that you keep sharing this type of info. Qualitative data collection
ReplyDelete