Skip to main content

Webinar: How to Run Discrete Choice Conjoint Analysis

Discrete Choice Conjoint Steps

Discrete choice conjoint analysis is a popular marketing research technique that helps you determine the optimal mix of features in a new product or service.

Survey Analytics invites you to a complimentary one-hour webinar, "How to Run Discrete Choice Conjoint Analysis." The webinar is on Tuesday, May 22nd at 10am Pacific Time / 1pm Eastern Time / 6pm Greenwich Mean Time.

Click this link to register for the webinar.

The basics of discrete choice conjoint analysis are not hard to understand. In just one hour, you will gain an understanding of how to design, conduct and analyze a discrete choice conjoint analysis project.

This webinar will help you understand:

  • What discrete choice conjoint analysis is

  • The theory and logic behind discrete choice conjoint analysis

  • When to use discrete choice conjoint in your research

  • Specific case studies of how others have used discrete choice conjoint

  • How to design a discrete choice conjoint project

  • How to write a discrete choice conjoint questionnaire

  • How to analyze the results of a discrete choice conjoint project

The webinar will feature Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

The webinar will be conducted by Andrew Jeavons, President of Survey Analytics.

Anyone who attends the webinar or downloads the video and slides afterward will get one complimentary month of Survey Analytics' discrete choice conjoint capability.

Click this link to register for the webinar.


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.