Today Survey Analytics held a very well-attended webinar entitled, "How to Run Discrete Choice Conjoint Analysis."
Missed it? Never fear.
Click this link for a copy of the webinar video and slides.
The webinar recording will help you understand:
- What discrete choice conjoint analysis is
- The theory and logic behind discrete choice conjoint analysis
- When to use discrete choice conjoint in your research
- Specific case studies of how others have used discrete choice conjoint
- How to design a discrete choice conjoint project
- How to write a discrete choice conjoint questionnaire
- How to analyze the results of a discrete choice conjoint project
The webinar featured Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.
Click this link for a copy of the webinar video and slides.
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