App based Market Research for auto dealers

These days every car brand and most local dealers have apps for consumers to download and shop inventory, play games, or learn more about new models.  The value of some of these apps is debatable and it strikes us at SurveySwipe that all of them should include market research tools.

Why not have these features baked right into existing apps?

Specifically if these apps included SurveySwipe's HyperLocal Surveys™ they could achieve some powerful marketing goals.  HyperLocal Surveys™ are location triggered surveys pushed to anyone who downloads an app with our technology installed.  Anyone crossing this "alert zone" triggers the push notification.

-alert people who have bought from the dealership that they are due for service(a major profit center for most American dealerships)

-broadcast service specials, think "$30 oil changes this weekend only" sent to passing traffic

On the sales side the possibilities get even more interesting...

-alert the sales team when a consumer enters the showroom

-survey shoppers who leave the lot without buying a car

-ask them why they went across the street to a competitor's dealership while they are standing on the other guys lot!

Finally car dealers can answer the age old question plaguing their industry.  Whey did that person just leave without buying a car?[gallery]

Have a great weekend and cheers from Fremont, Seattle, USA!

Comments

  1. Your blog is awfully appealing. I am contented with your post. I regularly read your blog and its very helpful. If you are looking for the best Car Valet Auckland, then visit SAX Car Valet. Thanks! I enjoyed this blog post.

    ReplyDelete
  2. You have done a good job with your knowledge that makes our work easy because you are providing such good information. Keep sharing this kind of knowledge with us. Auto dealer software

    ReplyDelete
  3. Remarkable post. I simply came across your blog and desired to say that I have really enjoyed searching your blog posts. Thank you for sharing such blogs. Best Auto Loans Detroit Mi

    ReplyDelete

Post a Comment