Skip to main content

Ipsos Loyalty Engagement Panel Mobile Network and Survey Swipe!

Today is a big week for Survey Swipe!

We are buzzing about the announcement of our partnership with leading market research firm Ipsos.

The Ipsos Loyalty Engagement Panel Mobile Network has been fun to create. It’s a very exciting new opportunity for both companies. This major project with Ipsos has been building up for a while, and now we can finally share the good news of our groundbreaking mobile research project.

http://itunes.apple.com/us/app/ipsos-loyalty-mobile-network/id472634716?mt=8

The coolest thing about what Ipsos has done with our platform is to allow traditional intercept interviewing to be conducted using our app. When a customer walks out of a retail store they are sent a push notification (cell phone alert) and asked for on-the-spot feedback about their shopping experience.

This data is instantly uploaded to our servers and into our powerful pro-level analytics program, where it can be turned into valuable visual charts as well as exported to Excel.

Imagine what impact this will have on the market research industry in the long run.

The age old question of what the heck consumers are really thinking when they buy things will finally be answered.

Furthermore, imagine how much more research will be conducted when costs are lowered so dramatically?

The accuracy of this new data will also be unparalleled; it will clarify previously foggy assumptions about consumer behavior.

Ipsos has been great to work with, and we already have a couple of apps on iTunes.

The Survey Swipe team looks forward to building this relationship in the coming months.

Cheers!

John Nelson

Consumer downloads app ---→ Become Panelist ---→ Location Trigger sends alert sends survey on the spot

Comments

Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.

Highlights

Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).



You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.