Skip to main content

6 Save-Your-Marketing Butt Strategies

The best laid plans often end up failing.  But failing is a great thing.  When something isn't working, you jump into action and often come up with terrific ways to improve the process or the system.

Rather than pout or rage about what isn't working, take a look at this menu of six marketing strategies and see which ones will save your butt. 

  1. Drop Unprofitable products.  Profitability is more important than sales.  Evaluate your product lines and drop products that aren’t passing profit muster.  Another option is to raise prices on products that are unprofitable.

  2. Try new sales incentives and commission structures.  Sales people spend effort where they will make the most money.  Take a close look at your commission structure and make sure that you are rewarding sales people for profitable sales.

  3. Change how you sell.  Don’t just assume your current sales strategy is optimal. Consider using affiliates, partners, home parties, catalogs, internet, etc.

  4. Change or adjust your sales process or system.  Your sales process might be out-dated.  Take the time to explore new strategies such as Craig Elias’, Trigger Events or Jill Konrath’s  SNAP Selling.

  5. Develop or focus on lead generation program.  Where are your leads coming from and are they good leads.  Take a good hard look at your conversions from trade shows, web sites, etc and start optimizing all of them to attract your ideal customer.  For help, check out HubSpot – they are masters of inbound marketing.

  6. Develop a personal follow-up program.  Most sales are lost because our follow-up systems stink.  Map out your sales process and develop a follow-up system that touches your customer at least 7 – 10 times.  For help, visit Constant Contact, aWeber and InfusionSoft  and the new Nimble.


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.