How Social Media and Mobile Devices Have Changed the Way We Segment

About six years ago I saw a demographer speak at a conference for natural food retailers and producers.   He was trying to explain how traditional demographics did very little to explain actual buying and spending behavior.

Instead, he posited the idea that people participate in "worlds" or interest areas -- one of which might include "natural or organic food" or "cycling" or "hiking" for that matter.

He wasn't saying that interest areas weren't around before, he was saying that there were better ways of grouping people on the horizon.  Well, the horizon he was talking about is here and in full swing.

A recent Mashable article proclaimed the "End of Demographics" and extolled the virtues of psychographics.  This isn't new to researchers, but what is new is the myriad ways that we can now collect this very powerful information.

Mobile Profiles and Panels -   You can buy a panel or you can create and build your own.  If you can build a community via Facebook, LinkedIn or Twitter, you can build your own panel and start profiling them.  If you already have a rather large community, then you can use companies like GraphEffect to mine that data.  There are free options as well for data mining.  Survey Analytics recommends DiscoverText as a tool to analyze social media chatter.

Behavioral Information:   It's no secret that past behavior predicts future behavior.  That's why gathering behavioral based data as soon as close to the actual behavior is such a powerful predictor.  Use a mobile survey platform like SurveySwipe to see your audience in action.  With it's location-based features, you can push a survey out to your audience when they enter a specific location.  And your audience doesn't have to worry about privacy because our unique technology keeps it all under wraps.  Another great behavior based feature that the SurveySwipe mobile platform has is the ability for your audience to take and send pictures!  You wouldn't think the response rate would be high, but it is!  Respondents love to take pictures and share how they are interacting with products.

Customer Life Style and Life Cycle Information - Demographic information might tell you if someone has children, but not how many and their ages.  Even more, it won't update this information over time.  Social Media psychographic analysis can give you this kind of information that runs deeper than just age or assumptions about age.

Why Psychographic Information is So Powerful

Psychographic information that's gleaned from social media channels or mobile devices is valuable because it speaks more directly to behaviors that are relevant both to the person and to the researcher.

For example, people who purchase high-end cycling equipment can span all levels of the income, education and location spectrum.  But what holds them together is their love of cycling or the fact that they cycle at least ten miles per day.  It's their behavior that will ultimately drive their purchasing.

If you're still gathering psychographic information the old fashioned way, take the time to take a fresh look at exactly what type of information is available and what where this information is.  It is available to you at a lower cost and effort than you'd imagine.


Comments

  1. Just wanted to convey my regards. This was really a valuable experience. I will ensure that my friends also read this as soon as possible. I cannot wait to share this.
    Jobs in Dubai
    Dubai jobs
    Hotels in Dubai
    Job in Dubai
    Dubai Hotels
    Dubai City
    Expo 2020 Dubai
    World Expo 2020 Dubai

    ReplyDelete
  2. I blog quite often and I seriously thank you for your content. This great article has truly peaked my interest. I am going to take a note of your site and keep checking for new information about once per week. I opted in for your Feed as well
    online statistics homework help

    ReplyDelete
  3. I know this is one of the most meaningful information for me. And I'm animated reading your article. But it's a good thing, the website is perfect; the articles are great. Thanks for the tone of tangible and possible help.
    <a href="https://www.alphaassignmenthelp.com/”>cheap assignment writing service</a>

    ReplyDelete
  4. Hey I loved the way you shared the valuable information with the community. I would say that please continue these efforts and we want to hear more from you, as it inspires me in continuing my speech vs speach .

    ReplyDelete
  5. We are one of those unique writing essay services that stand out from among the others as being superior for our quality. If you do not know how to write an essay paper, these specialists will help you. Write them: "Could you please rewrite my essay for me?"

    ReplyDelete

  6. Get Faster Yahoo solution by calling at Yahoo Customer service Number

    If you are encountering a bigger issue in accessing your Yahoo account then feel free to call at our Yahoo Customer service Number i.e. 00000 at any time as we are 24/7 available to help and guide you. We will also try to resolve your problem Faster so that you can start your work as soon as possible without facing any lose. https://www.monktech.net/yahoo-customer-service.html

    ReplyDelete
  7. Unable To Access Skype Account then avail Skype Support

    If you are facing issues in accessing your account then first try to resolve this problem on your own. For resolving this issue Restart your device. If you are unable to solve this issue on your own then just simply avail of skype support
    by making a call at . Skype Support team will help you in resolving your Skype related problems. https://www.skype-support.com/

    ReplyDelete
  8. Thank you so much for sharing such superb information's with us. Download the Microsoft Office setup on your Microsoft application provides a better way to access information, and consequently, users can have greater insight, and they can manage most of their essential work with more productivity and in less time. office.com/setup mcafee.com/activate|office.com/setup

    ReplyDelete
  9. McAfee Activate – Get robust protection by downloading and installing the McAfee antivirus. Go to McAfee Activate and enter the product key to activate your McAfee product #mcafee #activate mcafee.com/activate | mcafee.com/activate | mcafee.com/activate | mcafee.com/activate

    ReplyDelete
  10. Excellent erudition Providing by your Article, thank you for taking the time to share with us such a nice article. Amazing insight you have on this, it's nice to find a website that details so much information about different artists. Kindly visit the LiveWebTutors website we providing the best online assignment help services in Australia.

    For More Info: Case Study Help

    ReplyDelete
  11. Thanks for sharing this marvelous post. I m very pleased to read this article.
    office.com/setup
    norton.com/setup
    mcafee.com/activate
    norton.com/setup

    ReplyDelete
  12. My Assignment Help is the most preferred place to get assignment help in Australia where we offer 100% plagiarism free and money back guarantee ensuring complete satisfaction of students with every order. Our professional in-house writers provide my assignment help services online so that you can connect with us anytime and assign your work for a timely delivery of quality assignments.

    ReplyDelete
  13. Do you want to protect your system data from malware and viruses? Then, you need first to download the Eset antivirus.Eset.com/us/activate & eset.com/ca/activate- Get steps to download, install, and activate the Eset antivirus. To enter the product key, visit eset.com/activate
    eset.com/activate

    ReplyDelete
  14. Very informative and well written post! Quite interesting and nice topic chosen for the post. My Assignment Help Au has been a pioneer within the Best Assignment Help on-line services and within the Australia and different countries ceaselessly for over Seven years. Make an order now for professional work, delivered on time and pure. You can email us at cs@Myassignmenthelpau.Com or Phone Number: +61-2-8005-8227.

    ReplyDelete
  15. Geek Squad Tech Support provides help to the customers with all electronic devices. If anyone have any issue with any device, contact Geek Squad Tech Support Number for instant help.

    ReplyDelete
  16. The best is to explore Chicago with your loved ones. Save a lot on Los Angeles To Chicago Flights when booking by our team of experts.

    ReplyDelete
  17. Companies offering Biology Research Paper Writing Services should help students perform well by delivering papers prior to the deadline as early delivery of Custom Biology Research Papers and Custom Biology Term Papers is very important.

    ReplyDelete
  18. Webroot.com/safe - Download, install and activate your Webroot product. Visit www.webroot.com/safe and enter the activation code to protect your devices
    webroot.com/safe
    webroot.com/safe

    ReplyDelete
  19. CertPro is a leading ISO Consultant in Oman, providing ISO Certification in Oman, Salalah, Muscat, Sohar. We offer ISO Audit and Consulting services in Oman.
    ISO Certification in Oman
    How to get ISO Certification
    who can get an iso certification
    What is an ISO Certification
    What are the Benefits of ISO Certification

    ReplyDelete
  20. Trend Micro Internet Security subscription is the single way to download the software on multiple devices through www.trendmicro.com/downloadme . Trend micro has become a superior antivirus program over many antiviruses due to its advanced protection features. trend micro download process becomes easy when you purchase the subscription.

    ReplyDelete
  21. Buy flight tickets at discounts and quick deals, dial Aeromexico Reservations Number. Our agents are there to help customers at Aeromexico Reservations Number.

    ReplyDelete
  22. This comment has been removed by the author.

    ReplyDelete
  23. This was very informative post. I highly agree with you.
    You can have the seo services easily at GrayCyan

    ReplyDelete
  24. It was a great experience reading post. I am travel content writer and write for OneHotelsinAmritsar
    Thanks for sharing this amazing post

    ReplyDelete
  25. We all care about the health of our family, so call to Aptive Pest Control Phone Number now. They have products that are harsh on pests but safe on humans.

    ReplyDelete
  26. UK students can contact us to get good grades in Science homework, We will also help you with cheap online assistance at affordable prices by professional experts.

    ReplyDelete
  27. This is an amazing post. Thanks for sharing the article. https://oneearthhotels.com/rajkot.aspx

    ReplyDelete
  28. UK students can contact us to get good grades in Makemyassignments, We will also help you with cheap Hnd assignment help online assistance at affordable prices by professional experts.

    ReplyDelete
  29. Anyone can attempt writing on your behalf, however, the question is would you pay someone to do it for you without checking their credibility? Our firm has established itself as the most trustworthy assignment helper australia firm in Australia and globally. Join these thousands of students and achieve high distinction in each and every one of your college tasks. This is the main reason why most students search for onlineassignmenthelpaustralia over the internet and choose only the most proficient and trusted academic writing experts. So, if you are searching for quality malaysia assignment helper you can find it right here from the local experts.

    ReplyDelete
  30. Best Place to buy pots online for plants in India. Order all types of pots online at very affordable prices. Fast Delivery & COD Available

    ReplyDelete
  31. Education assignment writing services is essential and it has become very popular for studying education coursework writing services since most of them seek Online Education Assignment Help.

    ReplyDelete
  32. Programming is difficult and providing pain? Specialists at Active network teachers are excellent in reporting, developing and executing keys programming homework our teacher forever ready at your service. fast homework help assignment writing services college homework writing services in NZ

    ReplyDelete
  33. https://dokanfile.com/
    فروشگاه فایل دکان فایل

    ReplyDelete
  34. Trustnet.tech is an award winning IT company that provides web and mobile development services to StartUps, SMEs, Agencies as well as Enterprises

    ReplyDelete
  35. Torrens University Assignment Help | Complete guide for Torrens University

    Are you searching for a complete guide by experts for Torrens University? The Torrens University of Sydney is a key attraction for students due to many reasons, hence here sharing a widely described article about the Torrens University. https://www.allassignmenthelp.com/blog/torrens-university-assignment-help/

    ReplyDelete
  36. Norton.com/setup: Get full safety to your device and data with Norton setup. Login at www.norton.com/setup, and download, install, and activate your product.
    Norton.com/setup
    Norton.com/setup

    ReplyDelete
  37. Download and install the complete Office Setup by signing into www.office.com/setup. Activate Office setup by entering the product key at office.com/setup.
    Office.com/setup
    Office.com/setup

    ReplyDelete
  38. There are various subscriptions offered by the antivirus software Norton. Norton is capable of protecting all your handheld devices and computers. The antivirus software programs provide a comprehensive solution for all your needs related to cybersecurity. Moreover, the program offers a quick check for new viruses within every five to fifteen minutes, along with removing them. The innovative technology used in Norton prevents the keyloggers from tracking your online data. The wide range of Norton setup available at
    www.norton.com/setup keep all your data safe, including files and applications.

    ReplyDelete
  39. Norton.com/setup - Do you wish to protect your computer and data from the ongoing cyber thefts and other attacks? If your answer to this question is yes, then you will need to make a visit on www.norton.com/setup. On this website, first, you must create an account and then provide the 25-character activation code. After that, you will become qualified to download, install and activate your product. In order to get a product key for activating your Norton product, you must subscribe to one of Norton's security subscriptions. The Norton Team sends you the product key on your registered email ID when you purchase their subscription from Norton.com/setup.

    It's my norton antivirus, If you want to go my websites, you can go below:

    norton.com/setup

    ReplyDelete
  40. This comment has been removed by the author.

    ReplyDelete
  41. This comment has been removed by the author.

    ReplyDelete
  42. Office.com/setup – MS Office is the most widely used productivity setup in the world with such a broad range of productivity apps that are loaded with a vast number of features. During its release in 1990, it had only a few apps, namely Word, PowerPoint, and Excel. But currently, MS Office is home to many productivity apps.

    You can visit my office setup antivirus for more detain, if you are interested:
    office.com/setup

    ReplyDelete
  43. McAfee.com/activate – Antivirus Software plays an important role when it comes to preventing unwanted programs from entering your computer system, laptop, or mobile and damaging the crucial online data. McAfee is one such comprehensive antivirus solution that has earned an excellent reputation in a short time. All the antivirus solutions introduced by McAfee are highly trusted by the various organizations and corporations worldwide. To get the details of McAfee antivirus, you can visit mcafee.com/activate.

    Visit:
    mcafee.com/activate

    ReplyDelete
  44. Thanks for sharing this marvelous post. I m very pleased to read this article.
    norton.com/setup
    mcafee.com/activate
    office.com/setup
    office.com/setup

    ReplyDelete
  45. Greetings, I’m jaxson harry. I’m a writer living in London, UK. I am a fan of computer & technology, writing. You can visit my store.
    Norton.com/setup
    office.com/setup

    ReplyDelete
  46. In case you are unaware about the download process of Norton, then these effortless procedures can be taken to know how to download the complete Norton setup downloaded file:
    norton.com/setup
    norton.com/setup
    www.norton.com/setup

    ReplyDelete
  47. thanks for sharing knowledge with us, bloggers like you must be protected https://uniteddonationshelp.com

    ReplyDelete
  48. Download Office for enterprise, business or student via Office.com/setup. To install & activate Office Setup using the 25-digit product key refer to www.office.com/setup.


    office.com/setup

    ReplyDelete
  49. Get McAfee subscription through www.mcafee.com/activate. Enter the 25-digits of activation code to download and install McAfee Login on mcafee.com/activate.


    McAfee.com/Activate

    ReplyDelete
  50. Visit Norton.com/setup and enter the 25-digit product key. Download, install and activate the Norton setup on www.norton.com/setup

    norton.com/setup

    ReplyDelete
  51. MyAssignmentHelpNow, who help students globally at all academic level. We work 24*7 so that you don’t need to wait for any certain time, you can reach us any time. For our myassignmenthelp you can directly get into touch with our expert.

    ReplyDelete

Post a Comment