Market Research about Tablets, iPads and Smart Phones Shows High Adoption Rates

In my search for giving you something useful and worthwhile to read, I discovered some very interesting research stats on tablets and iPads.

It's no surprise that these new devices have changed how we communicate - but they've also created a new experience for users; one that has actually changed their behavior, made them more open to advertising and resaerch as well as purchasing.

Check out some of these stats and see how you can take advantage of some of this revealing information.

The Power of the Tablet

  • A recent online survey found that 12% of today’s US online population currently owns or uses a tablet device and an incremental 11% intend to purchase a tablet device in the next 12 months. 

  • Currently only 4% of US households have a tablet.

  • Juniper research states that tablet sales will soar to 80 million units in 5 years.

  • The number of tablet users is projected to grow to 23% by early 2012-a group that represents an estimated 54 million people 87% of tablet users are accessing content and information.

  • 79% of app downloaders have paid for apps in the last 12 months; 26% of all apps downloaded are paid.

  • On average, those who have downloaded apps on tablets have spent $53 on apps in the past 12 months. In addition to iTunes, Amazon and Google, 29% of tablet users would prefer to buy apps from their cable company or internet provider and 25% would prefer to buy their apps directly from publishers.

  • 60% of tablet users are males; 48% are 18-34 years old 43% of tablet users have incomes in excess of $50,000 56% of tablet users who watch video watch full-length TV and 55% watch full-length movies.

  • More than 50% of tablet users say that tablets are ideal for researching products and making purchases.

  • Pew Research says that tablets are most popular for consumers aged 56 and younger.

  • Tablet users have most likely made multiple purchases: Tablet users are more likely than smartphone users to say they have made three to five, six to 10, and more than 10 online purchases in the last six months.

iPad Users

  • Sixty-five percent of them are male and 63% of them are younger than the age of 35.

  • iPad owners have positive response rates roughly double those of iPhone and overall connected device owners

  • iPad owners are more likely to make a purchase based on an ad

  • Nielsen research shows that 50% of both iPad and iPhone users earn $75,000 or more annually.  In contrast, about 30% of all mobile subscribers earn more than $75,000 annually.

  • 63% iPad users have paid to download an app. In addition, only 5% say they only download free apps, suggesting a high willingness in this group to pay for applications.

  • Apple's iOS platform has nearly 38 million users, outreaching the Android platform by 59%

Smart phones and shopping experiences

  • According to a comScore study in March of 2011, 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone

  • 31% US smart phone owners who use their device for shopping frequently/often access promotional coupons in-store for in-store redemption.

  • Nearly 50% of respondents stated "awkward shopping experience" as the barrier that kept them from making purchases via smart phone device

  • Smart phone users haven't downloaded any shopping apps in the last year.

What interestin stats have you seen about tablets, iPads and smart phones?  Share your resources with us!


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