Skip to main content

Private Community at Work - MarketMix 2011

We recently conducted a live conference feedback project at MarketMix 2011, organized by PSAMA/SDMA. We built a private community of conference attendees a day before the conference. Using the community features, the organizers of the MarketMix 2011 conference were able to send out instant polls and surveys - asking questions for feedback about not only the overall logistics of the conference but also the performance of keynote speakers and breakout sessions real-time. I am excited to share some of the highlights from this conference.

  • A whooping 72% of the people said they didn’t mind getting up to three or four polls - highlights how focused surveys can enable great response rates

  • We got close to 50% response rates on instant polls - response rates believe it or not were lower because folks on Android phones did not get push notifications due to a software glitch

  • We got 50% response for the welcome survey and 60% response rate for the thank you survey - highlights how easy access to mobile phone can potentially increase response rates

  • About 25% of the participants downloaded the application - extrapolating that to the larger US population (~ 30% households have a smartphone), the number bodes really well for the future. Note that we sent out a promotional email a day before the conference.

Here are links to more detailed reports of surveys and polls we ran during the conference.

Welcome Survey
Thank You Survey
Breakout Session #1
Breakout Session #2
Breakout Session #3
Rod Brooks Keynote Survey
Lunchtime Panel Survey
Porter Gale Keynote Survey

We would like to thank the organizers of MarketMix 2011 conference and especially Brian Dowdy, Sr. Research Analyst at Memory Lane who also served in the organizing committee for the conference.


  1. [...] SurveySwipe Blog Mobile Research Platform Skip to content Home ← Private Community at Work – MarketMix 2011 [...]


Post a Comment

Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.