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Mobile Research - State of the Union - The DataSet

The mobile research initiative using SurveySwipe and partners like, Personal Democracy Forum, Netroots Nation etc. was conducted yesterday.

The methodology/process

We invited (though our partners) users to register and download a mobile app - SurveySwipe. The intent was to try out 3 ideas:

  1. Mobile Polling/Data Collection in general (iPhone, Andriod and Windows Phone 7)

  2. Pulse - On-the-Spot polling using Push Notification (iPhone Only)

  3. Dial-Testing on the mobile phone (iPhone Only)

Here are the results:

We did 5 surveys in all - A PRE, 3 Pulse surveys and a POST survey. I've already documented some of the lessons learned with this exercise. This post is about the data we collected.

The SOTU Panel Profile:

The Dial Test

We are still compiling the individual dial-test data - but this is the profile of the users who completed the dial test.

The PRE Survey

Pulse 1 - Seating Arrangement / Employment

Pulse 2 - Wealth/Afghanistan/Humor

Pulse 3 - Broadband / PUblic Transportation

Final - Post Survey

Dial Testing - Raw Data

We are still compiling the results of the dial test. We had ~300 users take the dial-test in real-time. We'll be posting the raw data of the dial test also in the next day or two.

DiscoverText - Text Analytics

We are still waiting on Dr. Shulman to provide us with the data-set for the DiscoverText data for text mining. We'll post it on the blog as and when it gets available.

Thank you.


  1. [...] also saw a bold experiment in combining DIY mobile and social media monitoring by Survey Swipe during the State of the Union address. and lest we forget, Globalpark has launched an integrated Facebook offering, described by them [...]


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