WEBINAR - Tues October 19th, 2010 at 9:00 AM PST: Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales

WEBINAR - Tues October 19th, 2010 at 9:00 AM PST: Tuesday Oct 19th, 2010

9:00 AM PST


Ever thought about using Max Difference Scaling as part of your research strategy?

Maximum Difference Scaling is a very effective method of establishing the relative priority attached by an audience to a large set of items (up to 30). These items might be:

* Features or benefits of a service

* Areas for potential investment of resources

* Interests and activities

* Potential marketing messages for a new product

* Products or Services used

In our presentation we’ll answer:

1) What is MaxDiff Scaling and what are its benefits to using it in a research project?

2) How can you develop MaxDiff studies that provide unique data vs. using a standard rating scale, etc?

3) How MaxDiff studies differ from other trade-off analysis techniques.

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Sign Up Here: https://www2.gotomeeting.com/register/867252779

About the Presenters:

Nico Peruzzi, PhD is a partner with Outsource Research Consulting, a provider of quantitative research and high-end analytics.

Nico Peruzzi, PhD is a partner with Outsource Research Consulting (www.orconsulting.com), a provider of quantitative research and high-end analytics. He has provided consultation on all aspects of the research cycle to organizations of wide-ranging size and industry. Conjoint analysis, database analytics, data mining, segmentation analysis and predictive modeling are some of his areas of expertise. His clients include Herman Miller, Cisco WebEx, TiVo, Data Robotics, and various smaller businesses, research companies, and consultants small and large. Dr. Peruzzi has a BA in Biological Sciences from UC Santa Barbara, graduating Summa Cum Laude, Phi Beta Kappa, and Golden Key National Honor Society. He holds his MS and Ph.D. in Psychology from Pacific Graduate School (now Palo Alto University).

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.



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