Skip to main content

Webinar Follow-Up: DIY Marketing Research Trends

With market planning season upon us, we decided to talk about the whole DIY Marketing Research Trend and what tools and opportunities were available for both research practitioners as well as small businesses.

Quick Trend Summary

  1. Tracking social media chatter - it's just another way of saying - search social media streams for mentions of your company or brand and start analyzing the open ended comments that people are writing about them.

  2. Share survey's on social networks.  This is still a burgeoning trend and people are still trying to figure out how to work with it.  Make sure that your survey is broad enough and relevant enough for the network that you're posting it to.

  3. Analyze Social Media Chatter:  Survey Analytics and QuestionPro have wonderful tools that you can use to analyze those tedious open ended comments.

  4. Using quick engagement polls.  This is part of a larger trend to reduce the overall length and complexity of surveys.  Tools like Micropoll create an attractive, FREE and easy to use way to get feedback.

  5. Crowdsourcing.  If you've been a fan of American Idol or Digg, then you know all about the power of using crowds to sift through information.  IdeaScale is our tool that makes crowd sourcing a breeze.

  6. Going mobile is a trend that shouldn't surprise anyone with a mobile device.  Converting your survey into a mobile app or format might actually improve your response rate because your respondents can actually fit your survey into their downtime.

Finally we ended our trends with opportunities for practitioners to educate DIY researchers on how to get the best results with the tools that are available.

Questions and Answers

We also had a very active Q&A session.  Here are just a few questions and short answers:

Where can you get great respondents? You can purchase panels from resources such as Peanut Labs.  If you don't have the budget for that you can actually create your own list fro your social media communities.

Who are DIY practitioners in companies? Your best bet is to connect with marketing managers, sales and customer service managers and of course the business owner.

You can download the slides from the presentation here: [slideshare id=5326623&doc=6diyresearchtrendsfinalv-1-100930142047-phpapp01]


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.