OK - This is a bold prediction, but I think I can make it safely - the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine.
Here is my synopsis:
- Field Surveys / Mall Intercept is needed - 75% of all purchasing decisions are made in-store
- They are expensive/low margin business - so any gain in technology will add to the bottom-line.
- iPad - Its sexy, its cool - Its connected
- Throw away the paper-clip - get an iPad and run a survey on that!
Here is a link to the full article:
If you want to take the Survey Analytics iPad app for a drive go here: