Paper Surveys are finally dead

OK - This is a bold prediction, but I think I can make it safely - the iPad will change the Field Survey business. I recently penned my thoughts on Research Magazine.

Here is my synopsis:
  • Field Surveys / Mall Intercept is needed - 75% of all purchasing decisions are made in-store
  • They are expensive/low margin business - so any gain in technology will add to the bottom-line.
  • iPad - Its sexy, its cool - Its connected
  • Throw away the paper-clip - get an iPad and run a survey on that!

Here is a link to the full article:

If you want to take the Survey Analytics iPad app for a drive go here: