Skip to main content

How Can Taking Surveys Become as Addicting as Farmville?

Have you ever noticed that there are people out there who say they are just "too busy" to do something, yet you see them on Facebook spending hours on end tending to their "Farmville" account.

So what explains our apparent information and multi-tasking overload on the one hand and our simultaneous ability to scrounge together hours in the day to
play on Facebook or Farmville or Twitter or whatever your internet addiction may be.

As it turns out, interacting with our "screens" is actually addicting (as if we didn't know).  Really!  To learn more, check out the new book "24-Hour Customer" by Adrian C. Ott. In this book you'll learn how these little screens have actually changed customer behavior in a MAJOR way.  She goes on to explain that we're not just competing for dollars, we're competing for time.

Surveys USED to be Time Sucking Interruptions

You know and I know that one of the main reasons people hate doing surveys is that they perceive them as a time-wasting activity.  I can't tell you how many times I'd called on a respondent asking for 10 minutes of their time only to have them spend 15 minutes telling me how busy they are.

We need to re-frame how we look at surveys.  Vivek has already talked about using the word "listening" instead of "research" so what if we started thinking about surveys as being addicting and eagerly sought out by respondents?

Thumbspeak Changes How We Look at Surveys

Vivek has already introduced Thumbspeak as a whole new way to gather responses using the iPhone.   I'd like to start a discussion about changing how we think about surveys or collecting feedback.

Take a look at this video from a typical Thumbspeak user.  And think about the fact that a growing number of people are literally killing time with their devices.  In an interview with Dean Wiltse, CEO of Thumbspeak, Dean shared a story of a user that went to his Thumbspeak iPhone App to take a survey instead of playing a game on his iPhone while he killed time.  This user was having so much fun, that he engaged his wife in the process as well.

So what do you think?  In what ways can WE as researchers reframe and reposition surveys from a pain to a pleasure?
Enhanced by Zemanta


Popular posts from this blog

Results of the Presidential Job Index Survey (week ending 7/1/2010)

Quick update on the results for the presidential job index survey for the week ending 7/1/2011. As a reminder this is a weekly survey that we conduct and we publish the results for the survey every Friday. To participate in this week's survey, please download the SurveySwipe application and take the survey.

Remember, you get points that you can redeem for various rewards when you take our surveys. We have already distributed several paid apps like Angry Birds for free.


Almost 900 respondents took the survey.
52% vs 53% last week of the respondents approve of the job that President Obama is doing.
Respondents included 28% Democrats (31% last week), 25% Republicans (22% last week), 24% independents (27%) last week and 2% with the Green Party (3% last week).

You can view the reports here or directly on your phone.

Top 5 Infographics of the Week: Cyber Security

Earlier this week, we experienced a power outage with our data center at Internap. During this short period of time, our customers were unable to access the site. Luckily, it didn't last long and we are back up and running now thanks to our dedicated support team that responded quickly and worked diligently.

Cyber security is, and always has been, a very important issue for us as we continue to grow and meet the demands of a technology-driven society. Nothing is more paramount than the safety of your valuable data. And apparently we weren't the only ones affected, as LinkedIn was experiencing difficulties on the same day and Internap had 3 massive outages earlier this year. Check out these infographics with stats on the importance of cyber security and the impact it can have on small-medium sized businesses.

Top 5 Infographics of the Week: Internet of Things

In 2008, the number of things connected to the internet exceeded the number of people on Earth. By 2050, we are expected to surpass 50 million different devices connected to the internet. And we're not just talking smartphones and tablets - we mean everything. Wearable tech, household appliances, smart homes, public transportation, hospitals and even cattle have all been using sensors to transmit data automatically. It is an exciting yet scary time to be alive. The various interactions between these different entities are opening up doors for more apps, more software and more auxiliary services. With so many "things" connected online, the possibilities for information exchange becoming wider everyday. Check out the top 5 infographics to learn more about the IoT.