What Does Listening Have to Do With Research
Listening implies understanding. And when we are understanding what our audience is saying, we can move forward in creating offerings that are appealing to them.
Listening implies caring. The only way our customers know that they've been heard is when we take what they've told us and react to it; maybe you explain why you will NOT be adding a feature, maybe you add a feature and tell them it came from their responses. Either one builds loyalty and engagement.
How do you LISTEN to your customers? What tools have you used? How have you communicated the fact that you've been listening?
Have you used IdeaScale as a listening tool? Tell us about your experience.
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