Tuesday August 24th, 2010
9:00 AM PST
Ever thought about using Max Difference Scaling as part of your research strategy?
Maximum Difference Scaling is a very effective method of establishing the relative priority attached by an audience to a large set of items (up to 30). These items might be:
* Features or benefits of a service
* Areas for potential investment of resources
* Interests and activities
* Potential marketing messages for a new product
* Products or Services used
In our presentation we’ll answer:
1) What is MaxDiff Scaling and what are its benefits to using it in a research project?
2) How can you develop MaxDiff studies that provide unique data vs. using a standard rating scale, etc?
3) How MaxDiff studies differ from other trade-off analysis techniques.
This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.
Sign Up Here: https://www2.gotomeeting.com/register/971418706
About the Presenters:
Co-founder Parametric Marketing LLC and serves as Chief Scientist, leading selection and development of all analysis capabilities.
Chris Robson co-founded Parametric and serves as Chief Scientist, leading selection and development of all analysis capabilities. He is a seasoned executive with extensive experience in both marketing and technology. Prior to co-founding Parametric, Chris was Vice President of Engineering for WebCriteria, Inc. (acquired by Coremetrics, Inc.), and was responsible for the development of Site Analyst, described by Forrester as "a smart - and unique - choice for Web Managers struggling to define success metrics". Prior to that, he spent thirteen years with Hewlett-Packard in a variety of senior management roles in R&D, Marketing, Business Development and Advanced Research. He started his career as a mathematician building complex statistical models of radar systems. Chris is a native of England and holds an honours degree in Mathematics from Brunel University of West London.
Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.