Is there not irony in the fact that companies that offer personalized experiences on the web still sell advertising with a bulk, homogeneous calculus called CPM?
Will the next generation of Marketers win awards for rediscovering the “mass market?”
Has there been a paradigm shift towards individualized Marketing or is this just another cyclical fad?
I honestly think the jury’s still out.
KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.
Comments
Post a Comment