Individualized Mass?

Am I the only one that finds irony in the fact that thousands of people stand in the SAME line to buy the SAME device from the SAME company at the SAME price because said device allow them to enjoy personalized and individualized experiences?

Is there not irony in the fact that companies that offer personalized experiences on the web still sell advertising with a bulk, homogeneous calculus called CPM?

Will the next generation of Marketers win awards for rediscovering the “mass market?”

Has there been a paradigm shift towards individualized Marketing or is this just another cyclical fad?

I honestly think the jury’s still out.

Romi Mahajan · President - KKM Group
KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.