Grapple Shows That Customer Research Can Be Fun

I recently took a survey that asked some questions about where I thought the research "industry" was trending. Were market researchers gaining more or less respect?

This question made me think of the impact that technology, social media and overall sharing of information has had on how we collect information. If you think back to say 10 or 15 years ago -- it would not have crossed your mind to video tape your exploratory research. If it had crossed your mind, those hopes would soon be dashed by the production cost.

But not today. This is my most recent example of market research being used as a backdrop for a marketing message.

What have been your experiences with video "research" and it's advantages, disadvantages and uses?

About the Author: Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She's the co-author of the book "Excel for Marketing Managers" and proprietor of DIYMarketers, a guide for small business marketing. Her blog is Strategy Stew.   You can reach her directly at [email protected].
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