KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors.
The city of Enterprise, Alabama, however, erected a Monument to this pest in 1919 since it, in their perception, heralded an era of Economic Prosperity. The Boll Weevil infestation is thought to be the precipitating force behind the South’s creation of a more complex, diverse economy.
Shocks to the system, while painful to endure, can engender positive change.
So what is Marketing’s Boll Weevil? The Internet? Measurement? Recession?
What are your thoughts?
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