This post comes from Product Management View:About the Webinar: Ryma's April 7th webinar will be presented at noon ET by Esther Rmah and Kathryn Korostoff. Regardless of whether you are planning your first market research questionnaire or your 10,000th, this webinar is for you if you ever see yourself considering a customer survey again.
The 10 steps for a stress-free customer survey process will contain bits of information that is a result of decades of practice. Esther and Kathryn will be discussing a simple process to write a successful survey, and basic tips when using an online survey tool to ensure data reliability.
About the Presenters: Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research--an agency that she founded and led for 13 years-- to its new parent company.
She is the author of "How to Hire & Manage Market Research Agencies",
Esther LaVielle is currently an Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.
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