Wednesday, October 8, 2014

Feature Spotlight: HotSpot Image Testing


In this Feature Spotlight we are demonstrating how to use HotSpot Image Testing in your survey. HotSpot Image Testing is a new feature added to Survey Analytics, and is somewhat similar to Heatmap Analysis. You can check out the Feature Spotlight on Heatmap first here. HotSpot differs from Heatmap in a few ways. It is still a visual question type, but instead respondents can click a thumbs up or a thumbs down on areas of an image that they like or dislike. It can be used across a multitude of scenarios and industries. Keep reading to learn more about HotSpot Image Testing and see how to set it up today.


To add a HotSpot question to your survey, simply select the survey you want to edit or create a new one. Then click "Add a Question to This Survey" and scroll down. Find the "Advanced Question Types" header, there you will find Image/Multimedia and under that, "HotSpot Image Testing."


Once you've selected the HotSpot question type, you will see a screen that allows you to choose or upload an image as well as enter the question text. In this example, I am using a ski trail map picture. I've left the question text as the default because I like the way it sounds.


Now that your image is uploaded, you can click + drag transparent boxes over areas of interest. After each box is added, a text box will appear that allows you to enter text that will appear below the box when you hover. In this example, I am asking respondents whether or not they like the tubing area. You can do this for a number of areas on an image.


This is how the image will appear when taking the survey. If you click a thumbs up on an area that you like, the box will appear green. If you click a thumbs down, it will appear red. And that's all there is to it! When viewing the analytics, you can see who has selected a thumbs up or thumbs down on each area. HotSpot Image Testing has many uses for ad testing, logo design, marketing materials, packaging testing, R&D, and much more! To see a step-by-step walkthrough of how to set up HotSpot, watch the video below.



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