Friday, April 18, 2014

Top 5 Infographics of the Week: Guides to Gamification

Gamification has been a buzz word for the past year or so, and for good reason. In essence, gamification is the process of applying game-like thinking and game mechanics in a non-game setting. It appeals to our most basic desires - to compete, achieve, and win.

In the business world, this can be applied to a multitude of processes. Gamification has already proved itself to increase engagement, return on investment, improve problem solving and learning, and encourage creative thinking. In fact, in the next 4 years the gamification market is expected to grow by 11x, from $242 million to $2.8 billion. Take a look at the rest of these great infographics on how gamification is taking the world by storm.

#1: Gamification is Winning by Engine Yard
  • By 2016, businesses are estimated to spend $2.8 billion on gamification
  • When you google "gamification" today, you get 9.95 million search results
  • Companies saw a 500% increase in comments for employee-facing problems
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Gamification is Winning

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#2: Mixing Business with Gamification by Tembo Social
  • 71% of employees are not engaged. Gamification can help close this loop.
  • Businesses in the top quartile of employee engagement have 18% higher productivity
  • By 2014, the number of Global 2000 organizations paying for gamificaion is expected to rise to 70%
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Mixing Business with Gamification

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#3: The Human Side of Gamification  by bunchball
  • 90% of the data in the world has been created in the past 2 years alone
  • Gamification is more than just games. It comes from a long history of proven methodologies used by the video game industry for over 40 years.
  • Organizations that engage customers and employees see a 240% improvement in performance related outcomes
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The Human Side of Gamification

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#4: Gamification Goes Mainstream by Big Door
  • Oxford Dictionary added "gamification" to its Word of the Year short list. Almost made the cut!
  • There are already 8 books published on gamification
  • 50% of organizations that manage innovation processes will gamify those processes by 2015
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Gamification Goes Mainstream

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#5: Gamification: A Winning Strategy by Citrus Suite
  • 42% of the top 200 fitness apps feature gamification
  • 62% of employers consider gamification the most effective strategy in encouraging employees to improve their health
  • 31% will adopt at least one new health-related gamification strategy in the coming year
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Gamification A Winning Strategy

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