Monday, January 27, 2014

The American Beer Buyer Revealed

As Super Bowl XLVIII is approaching us, Americans all over the country are stocking up on beer this week to celebrate the end to an exciting NFL Season. This month, Survey Analytics conducted a survey across multiple platforms (computers, smartphones, tablets) to general beer consumers in the United States. The survey received response from 42 states and we were able to get a general pulse for consumers' consumption, spending, favorite brands and style preferences when it comes to beer. To get responses, we used the Survey Analytics general population panel and our panel management/community management tools. We recruited additional respondents from boosting Facebook posts and promoted Tweets. After the survey, we did a $100 drawing for an gift card and Jason Rocha from Texas was chosen as the lucky winner. The infographic below shares some results from the survey conducted in January 2014.

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Beer Survey

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Some great stats revealed from the beer survey are:

  • Consumers average spend on beer annually is $1,270.00. That total amounts to about 115 six-packs at $10.99 each - or 211 pints at $6.00 a piece. 
  • California brews the best beer said 19% of survey respondents. 15% of the survey respondents were from the Sunshine State. 
  • Price isn't the deciding factor for beer - only 5% of consumers take price into account when selecting a beer to purchase.
  • Advertising for beer brands is more important than ever. 33% of consumers say they associate their favorite beer brand with captivating advertising.
  • Home brewing trends continue to grow. 14% of respondents have brewed and enjoyed their own beer at home while 68% are interested in brewing lessons. 

Beer Word/Tag Clouds Generated from Results

Check out the word clouds we generated below to gauge what Americans will be eating and what brands they will be drinking this Sunday as they celebrate Super Bowl XLVII. As some of you may know, the Survey Analytics HQ office is located in Seattle we would like to say Go SEAHAWKS! We hope everyone enjoys the game! :-)

What is Your Favorite Food to Have with Beer? (Word Cloud)

Tell Us Your Favorite Beer Brand (Word Cloud)

Tell Us Your Least Favorite Beer Brand (Word Cloud)

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