Tuesday, May 22, 2012

Missed the Discrete Choice Conjoint Webinar? Never Fear.

Discrete Choice Conjoint Steps

Today Survey Analytics held a very well-attended webinar entitled, "How to Run Discrete Choice Conjoint Analysis."

Missed it? Never fear.

Click this link for a copy of the webinar video and slides.

The webinar recording will help you understand:

  • What discrete choice conjoint analysis is

  • The theory and logic behind discrete choice conjoint analysis

  • When to use discrete choice conjoint in your research

  • Specific case studies of how others have used discrete choice conjoint

  • How to design a discrete choice conjoint project

  • How to write a discrete choice conjoint questionnaire

  • How to analyze the results of a discrete choice conjoint project


The webinar featured Survey Analytics’ Enterprise Research Platform, with a newly enhanced discrete choice conjoint module, including such features as integrated d-optimal design generation, design import and upgraded part-worth calculations using maximum likelihood estimates.

Click this link for a copy of the webinar video and slides.
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