Monday, March 8, 2010

How to Find Out if Your Brand is Bland

I subscribe to "Trendwatching."  If you don't you should.  This is a terrific resource for marketers, business owners and executives at all levels and in all industries.  Trendwatching is an organization dedicated to doing exactly what the name implies -- watching trends, naming trends and reporting on them to those who don't have the time or expertise to synthesize all the information.

They use a variety of ways to collect this information -- mostly by having feet on the ground all over the world who self report.  But this is the first time I've seen this kind of information collection and I'm going to show you a series of them over the next week so that you can not only see these powerful presentations - but get some ideas about how you can use this methodology for yourself.

The key in each of these video presentations in the series is the question they ask - and their collection methodology.  With a few basic clicks of a video editor - they've pulled together a powerful case for trends and brands.

Would Customers Say These Things About YOUR Brand?







In this video's consumers are asked the simple question of "What phone do you use?"  For several minutes peole for all over the world respond.

  • What pattern do you see in phones?

  • What phone brands are conspicuously absent from the video and the responses?

  • If you were to create one of these for your own brand - what question would you ask?  What would you expect to hear or see?


Leave a comment and tell me what you think.


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