Friday, November 21, 2014

Top 5 Infographics of the Week: Trends for 2015

With December just around the corner, the end of the year will be here before you know it. 2014 has been great, but we're already on the hunt for what's up and coming in the world of marketing and social media in 2015. According to this article by FastCompany, ever since the Facebook algorithm change, the reach and attention span for your audience on Facebook and Twitter is dwindling. So, they suggest putting more of your marketing efforts into email. On top of that, the era of "selling" is over. It is time to start delivering fresh content that answers their questions and provides consistent value. The popularity of online communities is on the rise as well, as demonstrated in the article by Sony's PlayStation 4. Learn more about community building and tactics in our upcoming webinar on 12/3. Learn the rest of the trends and predictions for 2015 in these infographics.


#1: B2B Content Marketing Trends for 2015 by Uberflip
  • 70% of content marketers are creating more content than they did one year ago, but only 21% say they are successful at tracking ROI.
  • 35% say they have a documented content strategy.
  • Infographics are the tactic that had the greatest increase in usage. 
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B2B Content Marketing Trends for 2015

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#2: 10 Marketing Predictions for 2015 by Wheelhouse Advisors
  • Guest posting is decreasing. $125 is the average cost of a paid guest blog post. 
  • Content marketing is on the rise. More and more companies are allowing their marketing budget to include more content marketing tactics and not just traditional marketing.
  • Increased online ad spending. Especially with Facebook's algorithm chance, marketers are forced to take the paid ad route more and more. 
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    Marketing Predictions for 2015

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    #3: B2B Content Marketing 2015 Benchmarks, Budgets & Trends by Brightcove
  • The top challenge that B2B marketers say they face is producing engaging content.
  • 86% of B2B marketers use content marketing as a strategy today. 38% say they are effective at it.
  • Videos are on the rise as a growing tactic for B2B content marketers.
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    B2B Content Marketing

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    #4: Digital Marketing Trend 2015
    • In 2015, the time to sell is over. It's time to start serving your audience by answering their questions and providing consistent value.
    • For the new year, the lifecycle of social media marketing begins again. Take this time to re-evaluate your target audience.
    • Step away from the sales pitch. People now enjoy the experience of a human touch.
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    Digital Marketing Trends for 2015

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    #5: Video Marketing Trends 2015 by Syndacast
    • 65% of video viewers watch more than three quarters of a video.
    • Marketing professionals worldwide agree that video is the type of content with the best ROI.
    • 93% of marketers use video for online marketing, sales or other communication.
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    Video Marketing Trends 2015

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    Learn about using the right tools, methodologies and current trends to measure the employee engagement correctly and effectively in Survey Analytics’ FREE Webinar “Employee Engagement: Measure to Succeed,” on Thursday, March 5th. Click here to register.




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