Friday, November 28, 2014

Top 5 Infographics of the Week: Black Friday

Whether you love it or hate it, there's no denying that Black Friday is one of the biggest retail shopping days of the year. As many as 140 million people are expected to go shopping over Thanksgiving weekend, including 95.5 million on Black Friday and 25.6 million on Thanksgiving Day (according to NRF). And let's not forget Cyber Monday - the online shopping alternative to Black Friday where retailers will offer sales and coupon codes for a limited time.

72% of Black Friday shoppers say that social media  has some sort of impact on their shopping habits - so retailers better step up their social media game, as people will be paying attention to competitors' deals on Facebook. Whether you plan to partake or not, we hope you enjoy these infographics with stats on Black Friday.



#1: Black Friday by Lab 42
  • 72% of Black Friday shoppers said social media has an impact on their Black Friday shopping.
  • 23% of Black Friday shoppers plan to start shopping before 3 am this year. 
  • People seem to like Black Friday and Cyber Monday about the same - 35% prefer Black Friday, 33% prefer Cyber Monday, and 32% like them equally. 
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Black Friday

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#2: Black Friday & Cyber Monday by Valpak
  • The top 3 most popular items to buy on Black Friday include clothing, books/ CDs/ DVDs/ video games, and toys. 
  • The top 3 most popular stores to shop at on Black Friday include department stores, mass merchandisers, and electronic stores. 
  • The average Black Friday shopper spends $120 more than Cyber Monday shoppers. 
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Black Friday & Cyber Monday

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#3: Black Friday and Cyber Monday by SEO.com
  • The term Black Friday started in 1966. It has then been the busiest shopping day of the year since 2005. 
  • $45 billion was spent on Black Friday in 2010. That equates to about $365 per individual.
  • The term Cyber Monday was coined in 2005. It has been on the rise since then. 
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Black Friday and Cyber Monday

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#4: Black Friday by the Numbers by Accounting-Degree.org
  • Rumor has it that the term "Black Friday" was made up to refer to retailers getting into the black and finally starting to turn a profit for the year. 
  • Total consumer spending has gone up 29% since 2010.
  • Cyber Monday shopping has also increased by over 100% since it began.
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Black Friday by the Numbers

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#5: Black Friday 2013 by Survey Analytics
  • 11% of smartphone owners were running the Amazon app while Black Friday shopping
  • 9% of smartphone owners were running Facebook while taking our Black Friday survey
  • 9% had a Chrome mobile browser window open while taking the survey
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Black Friday 2013

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