Friday, August 22, 2014

Top 5 Infographics of the Week: The iBeacon Opportunity

If you haven't heard the buzz about iBeacons by now, now is your chance to get up to speed. So what are they? iBeacons are Apple's version of low-energy bluetooth (BLE) enabled technology that transmit relevant signals to your smartphone. Simply put, apps installed on your iPhone "listen" for the signal transmitted by these beacons and respond accordingly when your phone comes into range. Let's see an example: say there is an iBeacon positioned inside a store. When you walk in with a suitable bluetooth-enabled device, you will receive a notification, survey, coupon, or other marketing message that is relevant to your shopping experience. They present a tremendous opportunity for marketing and advertising alike, but some consumers are hesitant because of privacy and security concerns. Take a look at these great infographics with everything you need to know about iBeacons.

#1: The Beacon Marketing Opportunity by Swirl
  • Already, 85% of people have used a mobile shopping app while inside a store. The two most common uses were to search for sales/offers, and research access more product information.
  • 65% of people like to learn about products and offers while shopping on their smartphone. 
  • This poses a huge opportunity for retailers! 77% of smartphone users say they would be willing to share their location information as long as they receive enough value in return.
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The Beacon Marketing Opportunity

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#2: The Future of Consumer Engagement: iBeacons by Appitized
  • Already, there are over 200 million existing iBeacons! 
  • They are currently being used in over 200 Apple stores, 20 major league baseball parks, airports, department stores, and more.
  • There are 4 main uses for iBeacons: for indoor navigation, proximity marketing, automatic check-in, and hands-free payment. 
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The Future of Consumer Engagement: iBeacon

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#3: iBeacons: What are they? Where are they? How do they work? by
  • Why do iBeacons use Bluetooth and not GPS or NFC? Because GPS is inaccurate at distances less than 30 feet, and because NFC only works up to a maximum of 8 inches away.
  • iBeacons are as small as a quarter!
  • Where are they being used right now? Best Buy, Crate & Barrel, Macy's, jcpenney, American Eagle, Old Navy and Target, just to name a few. 
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#4: The Visual Guide to iBeacon by PassKit
  • iBeacon arrived in iOS7, which means it works with iPhone 4s or later, iPad 3rd generation and onwards, iPad mini, and iPod touch. While iBeacon is just for Apple products right now, it is worthwhile to note that BLE technology is also compatible with Android 4.3 and above. 
  • BLE technology is comprised of small packets of data that are broadcasted at regular intervals through radio waves. It is a one-way communication method, meaning it advertises these packets of data.
  • There are many implementation scenarios for iBeacons. Some of these include: retail stores, entertainment venues, theme parks, museums, airports, train stations and hotels. 
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The Visual Guide to iBeacons

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#5: The Future of Proximity & Micro-Location Marketing by MDGAdvertising
  • 50% of women currently share their location with retailers for in-store credit, flash sales, gifts, and early access to new styles. 
  • 57% of consumers are willing to share their locations to receive more relevant advertising.
  • 72% of consumers respond to calls to action in marketing messages they receive within sight of the retailer. 
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The Future of Proximity and Micro-Location Marketing

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