Friday, August 1, 2014

Top 5 Infographics of the Week: Conquer the Bounce Rate

Bounce rate, as defined by Google, is the percentage of people that leave a website before interacting with any other page. In other words, it is the amount of people who leave a website before going past the original page they landed on. A high bounce rate is the plague of web analytics.

However, having a high bounce rate is not always a sign of poor performance, but rather should be considered relative to your rate of conversion. Bounce rate should be taken in stride - after all, sales is what will make your company money, not website visitors. Nevertheless, bounce rate is a hot topic and is something that deserves a closer look. Check out the top 5 infographics from this week (with a bonus from us!) on bounce rate and learn a new thing or two about improving your website.


#1: Bounce Rate Demystified by KissMetrics
  • A visitor can bounce from your site by clicking the "back" button, closing the tab or window, typing in a new URL, clicking a link to a page on a different website, or by experiencing a session timeout.
  • Portal websites (such as MSN and Yahoo) and Service sites (such as FAQ) experience some of the lowest bounce rates at just 10-30%.
  • On the other hand, simple landing pages (such as "add to cart" or one call-to-action) and content websites have some of the highest bounce rates at around 40-90%.
  • Improve your bounce rate by providing relevant content, building a clear navigation menu, get rid of pop-up ads, reduce external links, and have an intuitive search function.
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Bounce Rate Demystified

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#2: Bounce Rate by Infocc
  • Bounce rate is a good indication of the quality of your website, and is a key parameter in the Google ranking algorithm. 
  • One good way to reduce bounce rate is to provide valuable content that is related to the visited page. This also improves the user's experience.
  • It also doesn't hurt to improve the web design, make it easier to visit additional pages, increase the site's speed. Site speed is another crucial part of the Google algorithm. 
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Bounce Rate

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#3: How to Decrease Your Bounce Rate by QuickSprout
  • Ideally, you should be tracking your bounce rate against your own historical performance and goals. Don't forget to ground your expectations in reality. 
  • Cater to your buyer personas instead of optimizing your website around SEO. If you choose the right keywords to match your content, you will attract the right kind of visitors and not just anyone.
  • Lastly, enhance usability. Remember the 6 points to optimal design: color contrast, larger fonts, large headlines, bulleted lists, white space, and sensible organization.
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How to Decrease Your Bounce Rate

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#4: How to Make Your Bounce Rate Less... Bouncy by Social Caffeine
  • While there is not one ideal bounce rate because it varies across industry and scale, the average website bounce rate is about 40%. Furthermore, the average time spent on a site is 190.4 seconds and the average page views is 4.6 pages.
  • To help reduce bounce rate, create an informational "About" page that is clean and easy to navigate.
  • Write killer content that delivers what your headline promises.
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How to Make Your Bounce Rate Less Bouncy

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#5: 6 Simple Ways to Reduce Bounce on B2B Landing Pages by BrightInfo
  • While 68% of businesses use landing pages to capture leads, only 1-4% actually convert. 
  • Instead, engage with users pre-bounce to capture more leads. Relevant alternative content leads to roughly 9% less bounce and 4.5% more leads.
  • The best way to reduce bounce is to focus on high traffic landing pages, target ads wisely, shorten the copy, and continually test different options to improve.
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6 Ways to Reduce Bounce on B2B Landing Pages

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Bonus! Our very own Infographic with tips on how to improve your website's user interface.

#6: 7 Tips for Improving Your Website's UI by Survey Analytics
  • About 50% of website visitors leave a site before going past page 1.
  • Improve your bounce rate by disabling pop-up ads, music, and auto-play on videos.
  • Use TryMyUI for inexpensive usability testing. Watch and listen as real people navigate your site for the first time. You get to see their actions and hear their thoughts to make improvements to your site or software.
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7 Tips for Improving Your Website

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